Training

Training

To help your employees (and your company) shine

Designed with your employees in mind, our training sessions teach them the skills they need to feel confident on LinkedIn and harness its full potential. Your employees can play an active role in your company’s online promotion. To that aim, you can support them in becoming a true ambassador.

We believe that theory without practice yields short-lived results. Therefore, we favour a two-step approach for our training, allowing intervals of 1 or 2 weeks between each phase. The time in between sessions give participants the opportunity to get accustomed to LinkedIn and to create their profile and communication plan.

DESCRIPTION
SESSION #1 : FIRST STEPS (1h30)

I. Introduction to personal branding and online reputation
II. Workshop / Online reputation diagnosis
III. Introduction to LinkedIn and best practices
IV. Explanation of the homework, due at the next session

EXERCISES TO COMPLETE ON YOUR OWN (1 TO 2 WEEKS)

SESSION #2 : THE BIG LEAP (1h30)

I. Group discussion and feedback on the homework
II. Introduction to LinkedIn communication
III. LinkedIn content creation workshop
IV. Q&A on the topics covered during both sessions

YOUR TRAINERS

Robin von Känel

Every year, Robin von Känel speaks in Professor Felicitas Morhart’s DAS Marketing class, “Effective Personal Communication,” at HEC Lausanne. A columnist for Bilan , he also teaches seminars on personal branding and digital communication in several startups accelerators, such as MassChallenge and Genilem.

Renaud Margairaz

Renaud Margairaz, President of Eminence, frequently works with companies looking to train their executive and business development teams. He is also a regular speaker and trainer for Campus Infopresse and is currently writing a book about personal branding, soft skills and e-reputation, that will be published by Les éditions La Presse in 2019.

We offer customized seminars to share with your employees the tools to develop their personal brand.

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