{"id":32789,"date":"2024-09-03T16:40:39","date_gmt":"2024-09-03T14:40:39","guid":{"rendered":"https:\/\/ricochets.ch\/?page_id=32789"},"modified":"2025-02-26T17:48:39","modified_gmt":"2025-02-26T16:48:39","slug":"case-study-heclausanne","status":"publish","type":"page","link":"https:\/\/ricochets.ch\/en\/realisations\/case-study-heclausanne\/","title":{"rendered":"HEC Lausanne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32789\" class=\"elementor elementor-32789\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e731199 e-flex e-con-boxed e-con e-parent\" data-id=\"e731199\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623b015 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"623b015\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"303\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/unil-logo-white.png\" class=\"attachment-large size-large wp-image-32791\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/unil-logo-white.png 640w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/unil-logo-white-300x142.png 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/unil-logo-white-18x9.png 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b0f064 e-flex e-con-boxed e-con e-parent\" data-id=\"6b0f064\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a439c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"a2a439c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d301b23 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d301b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Enjeu de r\u00e9putation digitale: communiquer l\u2019excellence acad\u00e9mique d\u2019une universit\u00e9 au-del\u00e0 de ses murs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8086d5 e-flex e-con-boxed e-con e-parent\" data-id=\"b8086d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07aeaff e-con-full e-flex e-con e-child\" data-id=\"07aeaff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bc79b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c9bc79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Situation initiale <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff9aea elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"eff9aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une notori\u00e9t\u00e9 incontest\u00e9e, mais peu visible en ligne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1562784 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1562784\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La r\u00e9putation digitale d\u2019une \u00e9cole se construit gr\u00e2ce \u00e0 celles des professeurs qui y enseignent. Bien que HEC Lausanne se hisse fr\u00e9quemment dans le haut des classements internationaux, tous les professeurs ne sont pas \u00e9gaux quand il s\u2019agit de faire parler de leurs activit\u00e9s acad\u00e9miques en ligne. <br><br>\nCette disparit\u00e9 en mati\u00e8re de pr\u00e9sence num\u00e9rique est loin de rendre justice \u00e0 la r\u00e9putation digitale de HEC Lausanne. Elle complique grandement l\u2019acc\u00e8s de la recherche au grand public. <br><br>\nObjectifs de HEC Lausanne (sur le plan national et international): \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33c097 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"c33c097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Valoriser les activit\u00e9s de recherche des professeurs de la facult\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Valoriser la qualit\u00e9 de la formation aupr\u00e8s des entreprises et des futurs \u00e9tudiants<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86e4708 e-con-full e-flex e-con e-child\" data-id=\"86e4708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af6c5a elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"2af6c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">impressions de publications<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ de <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"390000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaefe4e e-flex e-con-boxed e-con e-child\" data-id=\"aaefe4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c9d9d animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"b5c9d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">des visites de profil<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"160\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a035d animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"f0a035d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">interactions sur les contenus<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ de <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"5000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a28e4 e-flex e-con-boxed e-con e-parent\" data-id=\"82a28e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93dc33a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"93dc33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dans le feu de l\u2019action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180c491 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"180c491\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Harmonisation de la r\u00e9putation digitale de l\u2019\u00e9cole<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd80c9 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1bd80c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La difficult\u00e9 pour la r\u00e9putation digitale de HEC n'est pas de cr\u00e9er du contenu int\u00e9ressant. Les professeurs produisent d\u00e9j\u00e0 une grande quantit\u00e9 de publications acad\u00e9miques et participent \u00e0 de nombreux \u00e9v\u00e9nements. Leur d\u00e9fi est plut\u00f4t de rendre ces \u00e9l\u00e9ments de la vie acad\u00e9mique accessibles \u00e0 tous. Et ce n\u2019est pas particuli\u00e8rement \u00e9vident sur les r\u00e9seaux sociaux. <br><br>\nComment avons-nous soutenu HEC Lausanne dans la consolidation de sa r\u00e9putation digitale?  \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f3ac17 e-flex e-con-boxed e-con e-parent\" data-id=\"1f3ac17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e49abff e-con-full e-flex e-con e-child\" data-id=\"e49abff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c09abc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2c09abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec des formations sp\u00e9cifiques sur l\u2019utilisation de LinkedIn, Google Scholar et ResearchGate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd95f86 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fd95f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons adapt\u00e9 nos conseils aux diff\u00e9rentes parties prenantes (professeurs, <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-686a758-font-family ), Sans-serif; font-size: var( --e-global-typography-686a758-font-size ); font-weight: var( --e-global-typography-686a758-font-weight ); letter-spacing: var( --e-global-typography-686a758-letter-spacing ); word-spacing: var( --e-global-typography-686a758-word-spacing ); text-align: var(--text-align);\">membres du personnel administratif et \u00e9tudiants<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-686a758-font-family ), Sans-serif; font-size: var( --e-global-typography-686a758-font-size ); font-weight: var( --e-global-typography-686a758-font-weight ); letter-spacing: var( --e-global-typography-686a758-letter-spacing ); word-spacing: var( --e-global-typography-686a758-word-spacing ); text-align: var(--text-align);\">) afin qu\u2019ils acqui\u00e8rent les outils de base pour mieux mettre en valeur leurs activit\u00e9s respectives. Le contexte universitaire ayant ses particularit\u00e9s, nous avons \u00e9tendu nos conseils aux autres plateformes utilis\u00e9es par les chercheurs.<\/span><\/p><p>Ces formations donn\u00e9es \u00e0 distance ont pu \u00eatre enregistr\u00e9es et incluses dans les ressources auxquelles chaque nouvel employ\u00e9 a acc\u00e8s lorsqu\u2019il rejoint HEC Lausanne.<\/p><p>L\u2019avantage? Cela incite chaque membre de la communaut\u00e9 universitaire \u00e0 soutenir les efforts de communication de la facult\u00e9 et de ses membres et, ainsi, \u00e0 contribuer positivement \u00e0 sa r\u00e9putation digitale. Le risque de comportements num\u00e9riques inadapt\u00e9s est aussi \u00e9cart\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2c1c0 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e2c1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a15ece6 e-con-full e-flex e-con e-child\" data-id=\"a15ece6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e133ec 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class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6e133ec\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA5OTEsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9NYXJpYW5uZS1TY2htaWQtTWFzdC0xLTEuanBnIiwic2xpZGVzaG93IjoiNmUxMzNlYyJ9\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Marianne-Schmid-Mast-1-1.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Marianne-Schmid-Mast-1-1.jpg\" alt=\"Marianne Schmid Mast (1)\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6e133ec\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA5OTAsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9FcmljLUpvbmRlYXUtMS5qcGciLCJzbGlkZXNob3ciOiI2ZTEzM2VjIn0%3D\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau-1.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau-1.jpg\" alt=\"Eric Jondeau\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6e133ec\" 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class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-888e66e e-flex e-con-boxed e-con e-parent\" data-id=\"888e66e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f60d830 e-con-full e-flex e-con e-child\" data-id=\"f60d830\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f82c27 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6f82c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:200,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner.jpg\" class=\"attachment-large size-large wp-image-30504\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner.jpg 500w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner-300x300.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96edc81 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"96edc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau.jpg\" class=\"attachment-large size-large wp-image-30505\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau.jpg 450w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau-300x300.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Eric-Jondeau-150x150.jpg 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a60fb6 e-flex e-con-boxed e-con e-child\" data-id=\"4a60fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7799015 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7799015\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:400,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"533\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima.jpg\" class=\"attachment-large size-large wp-image-30506\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima.jpg 533w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima-300x300.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima-150x150.jpg 150w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90eee15 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"90eee15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:500,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"482\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle.jpg\" class=\"attachment-large size-large wp-image-30507\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle.jpg 482w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle-300x300.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle-150x150.jpg 150w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd53f2b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bd53f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:500,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"195\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Marianne-Schmid-Mast-1.jpg\" class=\"attachment-large size-large wp-image-30508\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Marianne-Schmid-Mast-1.jpg 195w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Marianne-Schmid-Mast-1-150x150.jpg 150w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54adee e-con-full e-flex e-con e-child\" data-id=\"e54adee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34446b9 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34446b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfda16 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9cfda16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec la cr\u00e9ation d\u2019un programme d\u2019employ\u00e9s-ambassadeurs s\u00e9lectionn\u00e9s avec soin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a791f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"64a791f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix des ambassadeurs a \u00e9t\u00e9 effectu\u00e9 en collaboration avec le d\u00e9partement communication de HEC Lausanne, selon plusieurs crit\u00e8res: leur potentiel, leur maturit\u00e9 digitale, leur motivation, leur disponibilit\u00e9 et leur position au sein de l\u2019\u00e9cole.<\/p><p>Ce sont finalement la doyenne de la facult\u00e9, la charg\u00e9e de communication et des professeurs de finance, d\u2019analyse de la data et de macro\u00e9conomie qui ont \u00e9t\u00e9 d\u00e9sign\u00e9s pour endosser ce r\u00f4le d\u2019ambassadeur.<\/p><p>Nous avons commenc\u00e9 avec la d\u00e9finition du positionnement LinkedIn de chaque ambassadeur et de ses sujets de pr\u00e9dilection. Durant 6 mois, nous les avons ensuite aid\u00e9s \u00e0 vulgariser leurs recherches, au travers de publications dynamiques et accessibles. Les r\u00e9cits de la vie sur le campus ont aussi fait partie de la strat\u00e9gie puisqu\u2019ils entretiennent la proximit\u00e9 avec le public cible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb3d796 e-flex e-con-boxed e-con e-parent\" data-id=\"cb3d796\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a962852 e-con-full e-flex e-con e-child\" data-id=\"a962852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5d561 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c5d561\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe57178 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fe57178\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La r\u00e9putation digitale d\u2019excellence retentit \u00e0 l\u2019international<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b6a97 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f2b6a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 6 mois, les collaborateurs de HEC Lausanne ont d\u00e9velopp\u00e9 leurs connaissances des plateformes digitales qu\u2019ils continuent de mettre au profit de la r\u00e9putation digitale de l\u2019institution. Les professeurs parlent d\u00e9sormais de leurs activit\u00e9s acad\u00e9miques avec brio. Ce qui a pour effet direct de d\u00e9multiplier la visibilit\u00e9 de la facult\u00e9.<\/p>\n<p>De la Suisse au Maroc, en passant par les \u00c9tats-Unis, l\u2019Angleterre et l\u2019Europe, l\u2019excellence de HEC Lausanne s\u2019est ainsi refl\u00e9t\u00e9e \u00e0 l\u2019international.<\/p>\n<p>Impossible que vous soyez pass\u00e9 \u00e0 c\u00f4t\u00e9, car en mati\u00e8re de diffusion et d\u2019int\u00e9r\u00eat, les communications ont atteint des sommets!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8b62ed e-con-full e-flex e-con e-child\" data-id=\"a8b62ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c29da32 elementor-invisible elementor-widget elementor-widget-area_chart\" data-id=\"c29da32\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c9a2d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"36c9a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e46a40 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2e46a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e20dd0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5e20dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maria, Kenza et Christine partagent leur exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a09bd elementor--star-style-star_unicode elementor-hidden-mobile elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"f3a09bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle.jpg\" alt=\"Maria Del Colle\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Maria Del Colle<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Responsable Communication<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"J\u2019ai vu les ambassadeurs progresser, notamment Marianne [Doyenne] qui s'est compl\u00e8tement ouverte. Les r\u00e9sultats sont largement sup\u00e9rieurs \u00e0 ce qu\u2019on pourrait g\u00e9n\u00e9rer avec la page entreprise de HEC Lausanne. Je pense que sur une \u00e9chelle de 1 \u00e0 10, cet accompagnement est \u00e0 10.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a49d804\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima.jpg\" alt=\"Kenza Benhima\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Kenza Benhima<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Professeure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cCe r\u00f4le donne de la l\u00e9gitimit\u00e9. On se rend compte qu'on a quelque chose \u00e0 dire. Sur LinkedIn cela a l\u2019avantage d'augmenter notre visibilit\u00e9, mais cela a aussi de l'impact sur notre sentiment de l\u00e9gitimit\u00e9 et de confiance.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a5828d4\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner.jpg\" alt=\"Christine Legner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Christine Legner<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Professeure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cJe recommande \u00e0 tous ce genre de programme pour d\u00e9velopper leur r\u00e9seau et communiquer sur leurs activit\u00e9s int\u00e9ressantes. C'est important pour le marketing et la promotion de l\u2019universit\u00e9, mais cela aide aussi \u00e0 nous cr\u00e9er une visibilit\u00e9 comme experts dans le domaine.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8666b2d elementor--star-style-star_unicode elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"8666b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Maria-Del-Colle.jpg\" alt=\"Marie Del Colle\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Marie Del Colle<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Responsable Communication<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"J\u2019ai vu les ambassadeurs progresser, notamment Marianne [Doyenne] qui s'est compl\u00e8tement ouverte. Les r\u00e9sultats sont X fois sup\u00e9rieurs \u00e0 ce qu\u2019on pourrait g\u00e9n\u00e9rer avec la page entreprise de HEC Lausanne. Je pense que sur une \u00e9chelle de 1 \u00e0 10, cet accompagnement est \u00e0 10.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a49d804\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Kenza-Benhima.jpg\" alt=\"Kenza Benhima\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Kenza Benhima<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Professeure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cCe r\u00f4le donne de la l\u00e9gitimit\u00e9. On se rend compte qu'on a quelque chose \u00e0 dire. Sur LinkedIn cela a l\u2019avantage d'augmenter notre visibilit\u00e9, mais cela a aussi de l'impact sur notre sentiment de l\u00e9gitimit\u00e9 et de confiance.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a5828d4\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Christine-Legner.jpg\" alt=\"Christine Legner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Christine Legner<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Professeure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cJe recommande \u00e0 tous ce genre de programme pour d\u00e9velopper leur r\u00e9seau et communiquer sur leurs activit\u00e9s int\u00e9ressantes. C'est important pour le marketing et la promotion de l\u2019universit\u00e9, mais cela aide aussi \u00e0 nous cr\u00e9er une visibilit\u00e9 comme experts dans le domaine.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Enjeu de r\u00e9putation digitale: communiquer l\u2019excellence acad\u00e9mique d\u2019une universit\u00e9 au-del\u00e0 de ses murs Situation initiale Une notori\u00e9t\u00e9 incontest\u00e9e, mais peu visible en ligne La r\u00e9putation digitale d\u2019une \u00e9cole se construit gr\u00e2ce \u00e0 celles des professeurs qui y enseignent. Bien que HEC Lausanne se hisse fr\u00e9quemment dans le haut des classements internationaux, tous les professeurs ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-32789","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEC Lausanne communique sur LinkedIn | Ricochets<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les professeurs ont contribu\u00e9 \u00e0 communiquer l&#039;excellence acad\u00e9mique de HEC Lausanne. 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