{"id":32794,"date":"2024-09-03T16:41:38","date_gmt":"2024-09-03T14:41:38","guid":{"rendered":"https:\/\/ricochets.ch\/?page_id=32794"},"modified":"2024-12-20T14:46:54","modified_gmt":"2024-12-20T13:46:54","slug":"case-study-qualibroker","status":"publish","type":"page","link":"https:\/\/ricochets.ch\/en\/realisations\/case-study-qualibroker\/","title":{"rendered":"Qualibroker"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32794\" class=\"elementor elementor-32794\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e4bc7 e-flex e-con-boxed e-con e-parent\" data-id=\"80e4bc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cb40c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b4cb40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"445\" height=\"83\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/Logo13-Qualibroker-Transp-croped-white.png\" class=\"attachment-large size-large wp-image-32795\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/Logo13-Qualibroker-Transp-croped-white.png 445w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/Logo13-Qualibroker-Transp-croped-white-300x56.png 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/07\/Logo13-Qualibroker-Transp-croped-white-18x3.png 18w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d997d9 e-flex e-con-boxed e-con e-parent\" data-id=\"3d997d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219ebcc elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"219ebcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c36628 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c36628\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Exploiter le personal branding d'un CEO et de ses employ\u00e9s. Comment maximiser l'impact sur la notori\u00e9t\u00e9 de son entreprise?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f015ef e-flex e-con-boxed e-con e-parent\" data-id=\"1f015ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6463ab e-con-full e-flex e-con e-child\" data-id=\"b6463ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8461e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f8461e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Situation initiale <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563a317 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"563a317\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une r\u00e9putation digitale en d\u00e9calage avec les valeurs de l\u2019entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e6cbb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d5e6cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qualibroker est le deuxi\u00e8me plus grand cabinet de courtage en assurance de Suisse. \n<br><br>\nSa rapide croissance par fusion-acquisition l\u2019a confront\u00e9 \u00e0 deux probl\u00e9matiques majeures: une faible notori\u00e9t\u00e9 sur le march\u00e9 et une dissonance entre la culture d\u2019entreprise et l\u2019image v\u00e9hicul\u00e9e en tant qu'employeur. \n<br><br>\nGregory Feret, le CEO, nous a ainsi demand\u00e9 de l\u2019aide afin de dissiper le d\u00e9calage entre l\u2019image de l\u2019entreprise et les valeurs fortes de respect, progr\u00e8s, enthousiasme et de satisfaction client qui la guident.\n<br><br>\nObjectifs de Qualibroker: \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b6e44 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"a4b6e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Renforcer la coh\u00e9rence de l'image<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9montrer l'excellence des services propos\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorer le personal branding des employ\u00e9s pour gagner en notori\u00e9t\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f05969 e-con-full e-flex e-con e-child\" data-id=\"3f05969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d2fe2 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"c2d2fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\"> impressions g\u00e9n\u00e9r\u00e9es<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ de <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"500000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d270308 e-flex e-con-boxed e-con e-child\" data-id=\"d270308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447fef0 animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"447fef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">du score du profil<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"87\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10deeed animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"10deeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">des visites de profil<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">x<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8ab2b6 e-flex e-con-boxed e-con e-parent\" data-id=\"b8ab2b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6353 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"67e6353\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dans le feu de l\u2019action <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ec939 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"11ec939\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soigner le personal branding des employ\u00e9s pour am\u00e9liorer l\u2019image de Qualibroker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c73ae9 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c73ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u2019id\u00e9e n\u2019\u00e9tait pas seulement de faire des employ\u00e9s des porte-parole de l\u2019entreprise, mais \u00e9galement de les aider \u00e0 soigner leur personal branding afin qu\u2019ils deviennent de v\u00e9ritables leaders d\u2019opinion. Autrement dit, des experts ayant une influence notable sur l'opinion publique, clients compris.<br><br>\nComment avons-nous proc\u00e9d\u00e9? \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f42ef e-flex e-con-boxed e-con e-parent\" data-id=\"e6f42ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd72553 e-con-full e-flex e-con e-child\" data-id=\"dd72553\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5faf7f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c5faf7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous avons d\u00e9fini une charte de communication \u00e0 destination des employ\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaeeba elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cbaeeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons d\u00e9fini une <strong>charte de communication <\/strong>\u00e0 destination des employ\u00e9s. Cette derni\u00e8re comprenait des indications sur le ton \u00e0 utiliser, le type de photos de banni\u00e8re \u00e0 mobiliser et les photos de profil \u00e0 privil\u00e9gier. Cette ligne directrice a permis d\u2019instaurer une identit\u00e9 visuelle harmonieuse et coh\u00e9rente sur le r\u00e9seau social.<\/p><p>Apr\u00e8s sa cr\u00e9ation, il a fallu \u0153uvrer pour que ces codes soient adopt\u00e9s par les employ\u00e9s.<\/p><p>Durant une formation d\u2019une demi-journ\u00e9e, nous les avons sensibilis\u00e9s aux bonnes pratiques du r\u00e9seau social LinkedIn. Et d\u2019une pierre deux coups, aux risques des bad buzz en ligne. L\u2019id\u00e9e? Faire en sorte que tout-un-chacun se sente \u00e0 l\u2019aise de communiquer, tout en limitant les risques r\u00e9putationnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3519027 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3519027\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44dccb7 e-con-full e-flex e-con e-child\" data-id=\"44dccb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d03103 elementor-arrows-position-inside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"6d03103\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6d03103\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5OTQsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9Bcm5hdWQtQmxvZXNoLmpwZyIsInNsaWRlc2hvdyI6IjZkMDMxMDMifQ%3D%3D\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Arnaud-Bloesh.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Arnaud-Bloesh.jpg\" alt=\"Arnaud Bloesh\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6d03103\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5OTUsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9DYXJvbGluZS1CdXJydXMuanBnIiwic2xpZGVzaG93IjoiNmQwMzEwMyJ9\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Caroline-Burrus.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Caroline-Burrus.jpg\" alt=\"Caroline Burrus\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6d03103\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5OTYsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9DZWxpbmUtUnVzc2llci5qcGciLCJzbGlkZXNob3ciOiI2ZDAzMTAzIn0%3D\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Celine-Russier.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Celine-Russier.jpg\" alt=\"C\u00e9line Russier\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6786e3 e-flex e-con-boxed e-con e-parent\" data-id=\"a6786e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c8f72b e-con-full e-flex e-con e-child\" data-id=\"2c8f72b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cb8c6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b8cb8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-scaled.jpg\" class=\"attachment-full size-full wp-image-30825\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-scaled.jpg 2560w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-300x200.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-1024x683.jpg 1024w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-768x513.jpg 768w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-1536x1025.jpg 1536w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6fffd e-con-full e-flex e-con e-child\" data-id=\"7a6fffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddfceb elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9ddfceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd38b7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5dd38b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous avons ensuite impl\u00e9ment\u00e9 un programme d\u2019employ\u00e9s-ambassadeurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2192f7c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2192f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons ensuite impl\u00e9ment\u00e9 <strong>un programme d\u2019employ\u00e9s-ambassadeurs<\/strong>. Concr\u00e8tement, ce dernier consistait \u00e0 accompagner, durant 6 mois, 6 employ\u00e9s dans leur communication LinkedIn. De la d\u00e9finition de leur strat\u00e9gie de marque personnelle, \u00e0 l\u2019\u00e9laboration de leur plan \u00e9ditorial en passant par la r\u00e9daction de leurs publications: l\u2019id\u00e9e \u00e9tait de mettre en lumi\u00e8re leur expertise pointue. De quoi les positionner comme v\u00e9ritables leaders d\u2019opinion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eda85b1 e-flex e-con-boxed e-con e-parent\" data-id=\"eda85b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3772f3 e-con-full e-flex e-con e-child\" data-id=\"b3772f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f0069 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b5f0069\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En parall\u00e8le, nous avons accompagn\u00e9 Gregory, CEO de Qualibroker, qui incarne la vision de l\u2019entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2966c44 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2966c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>L\u2019objectif<\/b>: le positionner en tant qu\u2019expert de l\u2019innovation en mati\u00e8re d\u2019entrepreneuriat.<\/p><p>Concr\u00e8tement, nous avons analys\u00e9 la mani\u00e8re dont lui se per\u00e7oit et dont ses relations le per\u00e7oivent. Sur la base de ce travail de fond, nous avons d\u00e9fini une strat\u00e9gie de communication solide. Nous l\u2019avons finalement soutenu dans le d\u00e9ploiement de sa communication sur LinkedIn.<\/p><p>La port\u00e9e de cet accompagnement a ouvert des portes insoup\u00e7onn\u00e9es \u00e0 Gregory. Durant les quatre mois suivant la fin de notre accompagnement, Gregory s\u2019est d\u00e9j\u00e0 vu commander cinq conf\u00e9rences pour parler de son parcours et de son point de vue sur l\u2019entrepreneuriat en Suisse. Nous l\u2019avons ainsi aid\u00e9 \u00e0 endosser son nouveau r\u00f4le de personnalit\u00e9 public en ligne, comme hors-ligne. Nous avons, par exemple, cr\u00e9\u00e9 la trame de plusieurs conf\u00e9rences et assur\u00e9 la couverture m\u00e9diatique de ses diff\u00e9rents projets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc4c49 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dbc4c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f15e6a0 e-con-full e-flex e-con e-child\" data-id=\"f15e6a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a549ab elementor-widget elementor-widget-image\" data-id=\"9a549ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"534\" height=\"870\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-1.jpg\" class=\"attachment-full size-full wp-image-31997\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-1.jpg 534w, https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory-Feret-1-184x300.jpg 184w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27951af e-flex e-con-boxed e-con e-parent\" data-id=\"27951af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9a20b2 e-con-full e-flex e-con e-child\" data-id=\"e9a20b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0221f99 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0221f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a20592 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a20592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un personal branding fort et une visibilit\u00e9 sans pr\u00e9c\u00e9dent sur LinkedIn et au-del\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8795aff elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8795aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les chiffres parlent d\u2019eux-m\u00eames. Les r\u00e9sultats probants sur la visibilit\u00e9 des employ\u00e9s sur LinkedIn a eu, par effet ricochets, un impact notable sur celle de l\u2019entreprise. Preuve en est: Qualibroker a gagn\u00e9 \u00e0 humaniser sa communication.<\/p>\n<p>Peut-\u00eatre avez-vous vu ses ambassadeurs communiquer sur LinkedIn? Ce n\u2019est pas surprenant! L\u2019accompagnement leur a permis de ma\u00eetriser leur communication en totale autonomie.<\/p>\n<p>La couverture m\u00e9diatique de Gr\u00e9gory a \u00e9galement explos\u00e9. Il est depuis r\u00e9guli\u00e8rement sollicit\u00e9 pour s\u2019exprimer dans les m\u00e9dias suisses romands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ab9dd e-con-full e-flex e-con e-child\" data-id=\"16ab9dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cff8a6 elementor-invisible elementor-widget elementor-widget-area_chart\" data-id=\"5cff8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"area_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"chart-card\">\n\t<div>\n\t\t\t\t\t<h4 class=\"heading graphina-chart-heading\">\n\t\t\t\tVisites des profils (sur 90 jours)\t\t\t<\/h4>\n\t\t\n\t\t\t<\/div>\n\t<div class=\"chart-box\">\n    <div class=\"graphina-elementor-chart \"\n        data-chart_type=\"area\"\n        data-element_id=\"5cff8a6\"\n        data-common_filter_id=\"\"\n        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CSV&quot;},&quot;months&quot;:[&quot;January&quot;,&quot;February&quot;,&quot;March&quot;,&quot;April&quot;,&quot;May&quot;,&quot;June&quot;,&quot;July&quot;,&quot;August&quot;,&quot;September&quot;,&quot;October&quot;,&quot;November&quot;,&quot;December&quot;],&quot;shortMonths&quot;:[&quot;Jan&quot;,&quot;Feb&quot;,&quot;Mar&quot;,&quot;Apr&quot;,&quot;May&quot;,&quot;Jun&quot;,&quot;Jul&quot;,&quot;Aug&quot;,&quot;Sep&quot;,&quot;Oct&quot;,&quot;Nov&quot;,&quot;Dec&quot;],&quot;days&quot;:[&quot;Sunday&quot;,&quot;Monday&quot;,&quot;Tuesday&quot;,&quot;Wednesday&quot;,&quot;Thursday&quot;,&quot;Friday&quot;,&quot;Saturday&quot;],&quot;shortDays&quot;:[&quot;Sun&quot;,&quot;Mon&quot;,&quot;Tue&quot;,&quot;Wed&quot;,&quot;Thu&quot;,&quot;Fri&quot;,&quot;Sat&quot;]}}],&quot;defaultLocale&quot;:&quot;en_US&quot;},&quot;xaxis&quot;:{&quot;tickAmount&quot;:6,&quot;tickPlacement&quot;:&quot;between&quot;,&quot;position&quot;:&quot;bottom&quot;,&quot;labels&quot;:{&quot;show&quot;:true,&quot;rotateAlways&quot;:false,&quot;rotate&quot;:0,&quot;offsetX&quot;:0,&quot;offsetY&quot;:0,&quot;trim&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;}},&quot;tooltip&quot;:{&quot;enabled&quot;:true},&quot;crosshairs&quot;:{&quot;show&quot;:true},&quot;categories&quot;:[&quot;Avril&quot;,&quot;Mai&quot;,&quot;Juin&quot;,&quot;Juillet&quot;,&quot;Ao\\u00fbt&quot;,&quot;Septembre&quot;]},&quot;colors&quot;:[&quot;#4736F5&quot;],&quot;yaxis&quot;:{&quot;tickAmount&quot;:7,&quot;decimalsInFloat&quot;:2,&quot;labels&quot;:{&quot;show&quot;:true,&quot;offsetX&quot;:0,&quot;offsetY&quot;:0,&quot;rotate&quot;:0,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;}},&quot;tooltip&quot;:{&quot;enabled&quot;:false},&quot;crosshairs&quot;:{&quot;show&quot;:false},&quot;opposite&quot;:false,&quot;min&quot;:0,&quot;max&quot;:1400},&quot;legend&quot;:{&quot;showForSingleSeries&quot;:true,&quot;show&quot;:false},&quot;dataLabels&quot;:{&quot;enabled&quot;:true,&quot;style&quot;:{&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;colors&quot;:[&quot;#4736F5&quot;]},&quot;background&quot;:{&quot;enabled&quot;:true,&quot;borderRadius&quot;:0,&quot;foreColor&quot;:[&quot;#FFFFFF&quot;],&quot;borderWidth&quot;:1,&quot;borderColor&quot;:&quot;#FFFFFF&quot;},&quot;offsetY&quot;:0,&quot;offsetX&quot;:0},&quot;stroke&quot;:{&quot;curve&quot;:&quot;smooth&quot;},&quot;noData&quot;:{&quot;text&quot;:&quot;No Data Available&quot;,&quot;align&quot;:&quot;center&quot;,&quot;verticalAlign&quot;:&quot;middle&quot;,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;}},&quot;tooltip&quot;:{&quot;enabled&quot;:true,&quot;theme&quot;:&quot;light&quot;,&quot;shared&quot;:&quot;yes&quot;,&quot;intersect&quot;:false,&quot;enabledOnSeries&quot;:[0]},&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;options&quot;:{&quot;chart&quot;:{&quot;height&quot;:350},&quot;dataLabels&quot;:{&quot;enabled&quot;:false,&quot;style&quot;:{&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;colors&quot;:[&quot;#4736F5&quot;]},&quot;background&quot;:{&quot;enabled&quot;:false,&quot;borderRadius&quot;:0,&quot;foreColor&quot;:&quot;#ffffff&quot;,&quot;borderWidth&quot;:1,&quot;borderColor&quot;:&quot;#ffffff&quot;}},&quot;yaxis&quot;:{&quot;labels&quot;:{&quot;show&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;xaxis&quot;:{&quot;labels&quot;:{&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;legend&quot;:{&quot;showForSingleSeries&quot;:true,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;position&quot;:&quot;bottom&quot;,&quot;horizontalAlign&quot;:&quot;center&quot;,&quot;labels&quot;:{&quot;colors&quot;:&quot;#000000&quot;}}}},{&quot;breakpoint&quot;:767,&quot;options&quot;:{&quot;chart&quot;:{&quot;height&quot;:240},&quot;dataLabels&quot;:{&quot;enabled&quot;:false,&quot;style&quot;:{&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;colors&quot;:[&quot;#4736F5&quot;]},&quot;background&quot;:{&quot;enabled&quot;:false,&quot;borderRadius&quot;:0,&quot;foreColor&quot;:&quot;#ffffff&quot;,&quot;borderWidth&quot;:1,&quot;borderColor&quot;:&quot;#ffffff&quot;}},&quot;yaxis&quot;:{&quot;labels&quot;:{&quot;show&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;xaxis&quot;:{&quot;labels&quot;:{&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;legend&quot;:{&quot;showForSingleSeries&quot;:true,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;position&quot;:&quot;bottom&quot;,&quot;horizontalAlign&quot;:&quot;center&quot;,&quot;labels&quot;:{&quot;colors&quot;:&quot;#000000&quot;}}}}],&quot;fill&quot;:{&quot;type&quot;:&quot;classic&quot;,&quot;opacity&quot;:0.4,&quot;colors&quot;:[&quot;#4736F5&quot;],&quot;gradient&quot;:{&quot;gradientToColors&quot;:[&quot;#4736F5&quot;],&quot;type&quot;:null,&quot;inverseColors&quot;:false,&quot;opacityFrom&quot;:0,&quot;opacityTo&quot;:0},&quot;pattern&quot;:{&quot;style&quot;:[&quot;&quot;],&quot;width&quot;:6,&quot;height&quot;:6,&quot;strokeWidth&quot;:2}},&quot;markers&quot;:{&quot;size&quot;:[0],&quot;strokeColors&quot;:[&quot;#fff&quot;],&quot;strokeWidth&quot;:[5],&quot;shape&quot;:[&quot;circle&quot;],&quot;showNullDataPoints&quot;:true,&quot;hover&quot;:{&quot;size&quot;:3,&quot;sizeOffset&quot;:1}},&quot;grid&quot;:{&quot;borderColor&quot;:&quot;#90A4AE&quot;,&quot;yaxis&quot;:{&quot;lines&quot;:{&quot;show&quot;:true}}},&quot;position&quot;:&quot;buttom&quot;}\"\n 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       data-settings=\"[]\"\n        style=\"height: 350px;\"\n    >\n    \n    <\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaAreaChart && typeof window.graphinaAreaChart.observeChartElement === 'function') {\n                window.graphinaAreaChart.observeChartElement($('.graphina-elementor-chart[data-element_id=\"5cff8a6\"]'), 'area');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-5cff8a6-notext\" style=\"display: none; height:380px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda0e16 e-flex e-con-boxed e-con e-parent\" data-id=\"bda0e16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e00849f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"e00849f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d060f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"27d060f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ccdd2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"52ccdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:400,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gregory partage son exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f6bca elementor--star-style-star_unicode elementor-hidden-mobile elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"21f6bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/04\/Gregory_Feret.jpeg\" alt=\"Gregory Feret\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Gregory Feret<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">CEO chez Qualibroker<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Quand je postais sur LinkedIn auparavant, j\u2019avais maximum 600 vues. Aujourd\u2019hui mes posts sont rarement en dessous de 4\u2019000 vues et en atteignent parfois 50\u2019000. Il ne se passe plus une semaine sans qu\u2019une personne ne me parle de mes activit\u00e9s sur LinkedIn. Cela g\u00e9n\u00e8re des opportunit\u00e9s d'affaires pour Qualibroker, mais \u00e9galement des occasions pour moi d\u2019\u00eatre invit\u00e9 en tant qu\u2019expert dans des conf\u00e9rences, panels, jurys ou autres interviews.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e3260 elementor--star-style-star_unicode elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"75e3260\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Gregory_Feret-1.jpeg\" alt=\"Gregory Feret\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Gregory Feret<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">CEO chez Qualibroker<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Quand je postais sur LinkedIn auparavant, j\u2019avais maximum 600 vues. Aujourd\u2019hui mes posts sont rarement en dessous de 4\u2019000 vues et en atteignent parfois 50\u2019000. Il ne se passe plus une semaine sans qu\u2019une personne ne me parle de mes activit\u00e9s sur LinkedIn. Cela g\u00e9n\u00e8re des opportunit\u00e9s d'affaires pour Qualibroker, mais \u00e9galement des occasions pour moi d\u2019\u00eatre invit\u00e9 en tant qu\u2019expert dans des conf\u00e9rences, panels, jurys ou autres interviews.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exploiter le personal branding d&rsquo;un CEO et de ses employ\u00e9s. Comment maximiser l&rsquo;impact sur la notori\u00e9t\u00e9 de son entreprise? Situation initiale Une r\u00e9putation digitale en d\u00e9calage avec les valeurs de l\u2019entreprise Qualibroker est le deuxi\u00e8me plus grand cabinet de courtage en assurance de Suisse. Sa rapide croissance par fusion-acquisition l\u2019a confront\u00e9 \u00e0 deux probl\u00e9matiques majeures: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-32794","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualibroker communique sur LinkedIn | Ricochets<\/title>\n<meta name=\"description\" content=\"Un personal branding millim\u00e9tr\u00e9 pour le CEO coupl\u00e9 aux communications des employ\u00e9s : d\u00e9couvrez les b\u00e9n\u00e9fices sur l&#039;image de l&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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