{"id":32976,"date":"2025-05-21T13:58:46","date_gmt":"2025-05-21T11:58:46","guid":{"rendered":"https:\/\/ricochets.ch\/?page_id=32976"},"modified":"2025-06-23T12:20:03","modified_gmt":"2025-06-23T10:20:03","slug":"geneve-aeroport","status":"publish","type":"page","link":"https:\/\/ricochets.ch\/en\/realisations\/geneve-aeroport\/","title":{"rendered":"Gen\u00e8ve A\u00e9roport"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32976\" class=\"elementor elementor-32976\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cc332 e-flex e-con-boxed e-con e-parent\" data-id=\"66cc332\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd384e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2cd384e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport.png\" class=\"attachment-full size-full wp-image-32977\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport.png 1920w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport-300x169.png 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport-1024x576.png 1024w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport-768x432.png 768w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport-1536x864.png 1536w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/logo-white-Geneve-Aeroport-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8fec46 e-flex e-con-boxed e-con e-parent\" data-id=\"b8fec46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1af06 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"6b1af06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c65d57 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c65d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment soutenir sa communication institutionnelle gr\u00e2ce \u00e0 l'employee advocacy?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9366750 e-flex e-con-boxed e-con e-parent\" data-id=\"9366750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aaa95c8 e-con-full e-flex e-con e-child\" data-id=\"aaa95c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636fb8b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"636fb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Situation initiale <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041e559 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"041e559\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication dans un environnement complexe : l\u2019importance d\u2019accompagner les collaborateurs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fea94 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c3fea94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gen\u00e8ve A\u00e9roport, en tant qu\u2019acteur majeur de la mobilit\u00e9 suisse, joue un r\u00f4le cl\u00e9 dans la strat\u00e9gie de mobilit\u00e9 suisse. Toutefois, son fonctionnement interne, la diversit\u00e9 des m\u00e9tiers qui composent son \u00e9cosyst\u00e8me et ses enjeux strat\u00e9giques restent largement m\u00e9connus du grand public. Or, en tant qu\u2019organisation soumise \u00e0 l\u2019examen de nombreuses parties prenantes \u2013 Conf\u00e9d\u00e9ration, communes avoisinantes, voyageurs \u2013 il est essentiel pour l\u2019a\u00e9roport de communiquer de mani\u00e8re proactive et transparente. Chaque prise de parole est scrut\u00e9e par des acteurs aux int\u00e9r\u00eats parfois divergents, rendant la ma\u00eetrise du message d\u2019autant plus strat\u00e9gique.<br><br>Communiquer sur ces th\u00e9matiques constitue un d\u00e9fi de taille. De nombreux projets touchent des domaines sensibles comme la s\u00fbret\u00e9, l\u2019organisation de rencontres diplomatiques ou encore la transition \u00e9nerg\u00e9tique. Cela n\u00e9cessite une approche rigoureuse qui pr\u00e9serve la confidentialit\u00e9 tout en valorisant l\u2019impact des initiatives aupr\u00e8s des diff\u00e9rents public-cibles.<br><br>Objectifs de Gen\u00e8ve A\u00e9roport :<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d0ec3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d9d0ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:700}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Augmenter le rayonnement de ses activit\u00e9s et de ses engagements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sensibiliser ses collaborateurs aux enjeux de la communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Former des leaders d\u2019opinion \u00e0 prendre la parole sur LinkedIn<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e00c42 e-con-full e-flex e-con e-child\" data-id=\"0e00c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301bdbc elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"301bdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">impressions sur les publications<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"350000\" data-from-value=\"0\" data-delimiter=\"&#039;\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e6d964 e-flex e-con-boxed e-con e-child\" data-id=\"1e6d964\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-214fca1 animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"214fca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">sur les visites de profil <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"251\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853f8d7 animated-slow elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"853f8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">interactions sous les contenus<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"6685\" data-from-value=\"0\" data-delimiter=\"&#039;\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542741e e-flex e-con-boxed e-con e-parent\" data-id=\"542741e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69e29d elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c69e29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dans le feu de l\u2019action <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf99125 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bf99125\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une communication ma\u00eetris\u00e9e pour traiter des enjeux sensibles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e09188 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e09188\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dans un environnement o\u00f9 les informations sensibles sont omnipr\u00e9sentes, chaque prise de parole publique doit \u00eatre \u00e0 la fois strat\u00e9gique et mesur\u00e9e. Il est ainsi essentiel de donner les bonnes cl\u00e9s pour communiquer sur ces sujets compliqu\u00e9s aux talents qui d\u00e9sirent s\u2019exprimer. <br><br>Comment avons-nous collabor\u00e9 avec Gen\u00e8ve A\u00e9roport pour communiquer sur ses projets strat\u00e9giques ?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ee9d6d e-flex e-con-boxed e-con e-parent\" data-id=\"7ee9d6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2ee874 e-con-full e-flex e-con e-child\" data-id=\"f2ee874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2254915 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2254915\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec la cr\u00e9ation d\u2019un social media guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6877017 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6877017\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour formaliser les comportements attendus en mati\u00e8re de communication digitale, nous avons con\u00e7u un <a href=\"https:\/\/ricochets.ch\/programme-employe-ambassadeur\/\">guide d\u2019utilisation des r\u00e9seaux sociaux<\/a>. Ce document, accessible \u00e0 tous les employ\u00e9s, regroupe :<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Les bonnes pratiques pour publier sur les r\u00e9seaux sociaux ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des conseils pour optimiser son profil et communiquer sur LinkedIn ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les d\u00e9marches \u00e0 suivre en cas de doute sur un sujet de communication.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce guide agit comme un cadre de r\u00e9f\u00e9rence essentiel. Il garantit une communication coh\u00e9rente avec la vision et les valeurs de Gen\u00e8ve A\u00e9roport, tout en renfor\u00e7ant la confiance des collaborateurs dans leur prise de parole.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d1657 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f3d1657\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">1<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38230ed e-con-full e-flex e-con e-child\" data-id=\"38230ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faebeb3 elementor-widget elementor-widget-image\" data-id=\"faebeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"676\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1-1024x865.jpg\" class=\"attachment-large size-large wp-image-32901\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1-1024x865.jpg 1024w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1-300x254.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1-768x649.jpg 768w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1-14x12.jpg 14w, https:\/\/ricochets.ch\/wp-content\/uploads\/2024\/10\/Eminence-37-1.jpg 1330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb202df e-flex e-con-boxed e-con e-parent\" data-id=\"eb202df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cc8114 e-con-full e-flex e-con e-child\" data-id=\"3cc8114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-775c41b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"775c41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1445\" height=\"943\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869.jpg\" class=\"attachment-full size-full wp-image-32982\" alt=\"\" srcset=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869.jpg 1445w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869-300x196.jpg 300w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869-1024x668.jpg 1024w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869-768x501.jpg 768w, https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/WEB_Seminaire_Marketing-Digital_13-03-2025_224-e1747820922869-18x12.jpg 18w\" sizes=\"(max-width: 1445px) 100vw, 1445px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966a7b2 e-con-full e-flex e-con e-child\" data-id=\"966a7b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bacda elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1bacda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1678f0e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1678f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En sensibilisant \u00e0 la communication digitale avec des formations LinkedIn\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd67ac7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dd67ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour sensibiliser les collaborateurs \u00e0 l\u2019importance d\u2019une communication digitale ma\u00eetris\u00e9e, nous avons organis\u00e9 des formations LinkedIn de 2h en pr\u00e9sentiel, accessibles \u00e0 tous. Ces sessions ont permis de :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expliquer l\u2019importance de LinkedIn comme outil de valorisation personnelle et institutionnelle ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Former les participants aux bases de LinkedIn : optimisation du profil, r\u00e9daction de contenus adapt\u00e9s et bonnes pratiques de r\u00e9seautage ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifier les talents motiv\u00e9s \u00e0 rejoindre le programme d\u2019employ\u00e9s-ambassadeurs.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En collaboration avec le service communication de Gen\u00e8ve A\u00e9roport, nous avons ensuite s\u00e9lectionn\u00e9 les participants au programme en nous basant sur des crit\u00e8res objectifs comme la diversit\u00e9, le potentiel, la motivation, le temps \u00e0 disposition, etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c69d37 e-flex e-con-boxed e-con e-parent\" data-id=\"0c69d37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c2e4ef e-con-full e-flex e-con e-child\" data-id=\"6c2e4ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b4398 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b4398\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec le d\u00e9ploiement d\u2019un programme d\u2019employ\u00e9s-ambassadeurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e18734 elementor-widget__width-auto elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9e18734\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">3<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989faaa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"989faaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons accompagn\u00e9 deux cohortes de six ambassadeurs issus de divers m\u00e9tiers au sein de Gen\u00e8ve A\u00e9roport. Cette richesse de profils a permis de valoriser la vari\u00e9t\u00e9 des activit\u00e9s de l\u2019a\u00e9roport, tant en interne qu\u2019en externe.<\/span><\/p><p><span style=\"font-weight: 400;\">Durant une p\u00e9riode de six mois, chaque ambassadeur a b\u00e9n\u00e9fici\u00e9 d\u2019un soutien personnalis\u00e9 pour :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir sa strat\u00e9gie de communication en accord avec les objectifs strat\u00e9giques de l\u2019a\u00e9roport et ses objectifs personnels ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publier depuis son profil LinkedIn sur des sujets li\u00e9s \u00e0 son m\u00e9tier, ses projets et son expertise ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Renforcer sa ma\u00eetrise des th\u00e9matiques sensibles en d\u00e9veloppant des messages \u00e0 la fois percutants et mesur\u00e9s.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce <a href=\"https:\/\/ricochets.ch\/programme-employe-ambassadeur\/\">programme d&#8217;employ\u00e9s-ambassadeurs<\/a> a permis aux collaborateurs d\u2019acqu\u00e9rir des r\u00e9flexes solides en communication digitale, tout en trouvant des angles de communication coh\u00e9rents avec la strat\u00e9gie de l\u2019a\u00e9roport. De plus, les rencontres de groupe \u00e0 mi-parcours et en fin de parcours ont contribu\u00e9 \u00e0 renforcer l&rsquo;esprit de corps et \u00e0 faciliter l\u2019entraide entre les ambassadeurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84ce730 e-con-full e-flex e-con e-child\" data-id=\"84ce730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2d9df elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"eb2d9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb2d9df\" 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class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb2d9df\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI5ODUsInVybCI6Imh0dHBzOlwvXC9yaWNvY2hldHMuY2hcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA1XC9HVkEtNC5wbmciLCJzbGlkZXNob3ciOiJlYjJkOWRmIn0%3D\" href=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/GVA-4.png\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/GVA-4.png\" alt=\"GVA (4)\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb2d9df\" 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class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49fae6c e-flex e-con-boxed e-con e-parent\" data-id=\"49fae6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2609c13 e-con-full e-flex e-con e-child\" data-id=\"2609c13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bd0eb elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34bd0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdfe55 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bfdfe55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un gain en l\u00e9gitimit\u00e9 pour les profils juniors et en visibilit\u00e9 pour l\u2019entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248db35 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"248db35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les ambassadeurs ont gagn\u00e9 en confiance dans leur capacit\u00e9 \u00e0 communiquer. En d\u00e9veloppant leur pr\u00e9sence sur LinkedIn, ils ont jou\u00e9 un r\u00f4le cl\u00e9 dans la valorisation des actions strat\u00e9giques de l\u2019a\u00e9roport, amplifiant ainsi sa communication.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed116d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"8ed116d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:700}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Leur engagement a permis \u00e0 Gen\u00e8ve A\u00e9roport de renforcer sa visibilit\u00e9, avec plus de 5 000 nouveaux abonn\u00e9s pour la page entreprise en une ann\u00e9e. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le programme a \u00e9galement permis aux profils juniors de gagner en l\u00e9gitimit\u00e9 au sein de l\u2019organisation et \u00e0 l\u2019externe aupr\u00e8s de leurs pairs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Face \u00e0 ce succ\u00e8s, ce programme ambassadeurs est renouvel\u00e9 chaque ann\u00e9e pour accompagner de nouvelles personnes. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Des caf\u00e9s virtuels semestriels sont organis\u00e9s pour maintenir la dynamique d\u2019\u00e9quipe. Ces sessions permettent aux participants de partager des retours d\u2019exp\u00e9rience et d\u2019enrichir leur connaissance en communication gr\u00e2ce \u00e0 des formations cibl\u00e9es.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-883bfa2 e-con-full e-flex e-con e-child\" data-id=\"883bfa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82d5ce elementor-invisible elementor-widget elementor-widget-area_chart\" data-id=\"d82d5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"area_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"chart-card\">\n\t<div>\n\t\t\t\t\t<h4 class=\"heading 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data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9434a9 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-global elementor-global-31577 elementor-widget-spacer\" data-id=\"b9434a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccd63e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ccd63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3884ef7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3884ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sandy, Emeline et Ignace partagent leur exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bdd2c elementor--star-style-star_unicode elementor-hidden-mobile elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"62bdd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:800,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/1678118121235.jpg\" alt=\"Sandy Bouchat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Sandy Bouchat<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Cheffe du service communication de Gen\u00e8ve A\u00e9roport<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Nous terminons l\u2019ann\u00e9e avec 5\u2019000 followers de plus sur la page Gen\u00e8ve A\u00e9roport ! Le programme ambassadeurs a assur\u00e9ment contribu\u00e9 \u00e0 cette croissance.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-e448d43\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/1516782302521.jpg\" alt=\"Emeline Platel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Emeline Platel<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Cheffe de projet \u00c9nergie \u00e0 Gen\u00e8ve A\u00e9roport<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"\u00catre ambassadrice de Gen\u00e8ve A\u00e9roport m\u2019a permis de trouver ma voix. Avant, je n\u2019osais pas tellement communiquer. Aujourd\u2019hui, je me sens plus en confiance. \"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-7e8f002\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/1677752276036.jpg\" alt=\"Ignace Jeannerat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ignace Jeannerat<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Porte-parole de Gen\u00e8ve A\u00e9roport<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Un merci tout particulier \u00e0 Amandine et Camille pour ces 6 mois concrets, efficaces, chaleureux, \u00e9clair\u00e9s. Je vous remercie pour votre disponibilit\u00e9, votre r\u00e9activit\u00e9 et le partage de votre expertise.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-543b799\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2025\/05\/1732900767031-e1747820472493.jpg\" alt=\"Fanny Barakat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Fanny Barakat<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Responsable du d\u00e9veloppement durable \u00e0 Gen\u00e8ve A\u00e9roport<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Une \u00e9quipe tr\u00e8s professionnelle, cr\u00e9ative, talentueuse et \u00e0 l\u2019\u00e9coute des besoins sp\u00e9cifiques de chacune et chacun. Je recommande vivement l'accompagnement de Ricochets et plus sp\u00e9cifiquement celui de Camille, Amandine et Robin qui ont fourni des solutions personnalis\u00e9es et efficaces.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099a9ea elementor--star-style-star_unicode elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor-invisible elementor-widget elementor-widget-reviews\" data-id=\"099a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;2&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-bdd545a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Perrine-Ziegler.jpeg\" alt=\"Perrine Ziegler\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Perrine Ziegler<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Ing\u00e9nieure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cIl ne se passe pas un jour sans que l\u2019on me parle de mes activit\u00e9s sur LinkedIn. Nous avons un recrutement en cours dans lequel 2 candidats sur les 3 s\u00e9lectionn\u00e9s pour le dernier entretien ont trouv\u00e9 l\u2019annonce via notre activit\u00e9 LinkedIn.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a49d804\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Sebastien-Apotheloz.jpeg\" alt=\"S\u00e9bastien Apoth\u00e9loz\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">S\u00e9bastien Apoth\u00e9loz<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Chef de Service<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cNous avons pu mettre en avant le Service de l'Eau en partageant des r\u00e9flexions et projets, en montrant la richesse des activit\u00e9s et des comp\u00e9tences internes. Nous avons d\u00e9montr\u00e9 \u00e0 l\u2019externe et aux autres services de la Ville de Lausanne que le service public peut \u00eatre performant et innovant.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-a5828d4\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/05\/Agnes-Martinez-1.jpg\" alt=\"Agn\u00e8s Martinez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Agn\u00e8s Martinez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><i class=\"elementor-star-full\">&#9733;<\/i><\/div><span class=\"elementor-testimonial__title\">Ing\u00e9nieure et ambassadrice<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cJ'ai constat\u00e9 que les gens ont un vrai int\u00e9r\u00eat \u00e0 suivre ce qu'on fait. J'ai pu agrandir mon cercle professionnel et \u00e7a a facilit\u00e9 le recrutement. Publier sur LinkedIn, c'est tout un m\u00e9tier, mais quand on sait le faire cela ouvre des portes et des opportunit\u00e9s inimaginables.  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment soutenir sa communication institutionnelle gr\u00e2ce \u00e0 l&#8217;employee advocacy? Situation initiale Communication dans un environnement complexe : l\u2019importance d\u2019accompagner les collaborateurs Gen\u00e8ve A\u00e9roport, en tant qu\u2019acteur majeur de la mobilit\u00e9 suisse, joue un r\u00f4le cl\u00e9 dans la strat\u00e9gie de mobilit\u00e9 suisse. Toutefois, son fonctionnement interne, la diversit\u00e9 des m\u00e9tiers qui composent son \u00e9cosyst\u00e8me et ses [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":32798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-32976","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les employ\u00e9s de Gen\u00e8ve A\u00e9roport sur LinkedIn | Ricochets<\/title>\n<meta name=\"description\" content=\"Dans un environnement o\u00f9 les informations sensibles sont omnipr\u00e9sentes, chaque prise de parole doit \u00eatre strat\u00e9gique et mesur\u00e9e, y compris sur LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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