{"id":2378,"date":"2017-11-17T11:59:04","date_gmt":"2017-11-17T10:59:04","guid":{"rendered":"https:\/\/ricochets.ch\/?p=2378"},"modified":"2023-06-20T12:57:21","modified_gmt":"2023-06-20T10:57:21","slug":"evaluez-votre-profil-linkedin-en-5-minutes","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/evaluez-votre-profil-linkedin-en-5-minutes\/","title":{"rendered":"\u00c9valuez votre profil LinkedIn en 5 minutes"},"content":{"rendered":"

\u00ab On s\u2019ajoute sur LinkedIn et on reste en contact ? \u00bb<\/em><\/p>\n

Il n\u2019est pas rare qu\u2019une fin de discussion dans un 5@7 s\u2019ach\u00e8ve par ce genre de petite phrase anodine. De retour \u00e0 votre bureau le lendemain matin, il est possible que vous ressentiez une certaine g\u00eane au moment d\u2019inviter officiellement ce nouveau contact \u00e0 rejoindre votre r\u00e9seau. En effet, ce dernier va probablement profiter de l\u2019occasion pour parcourir l\u2019ensemble de votre profil et se forger un avis durable sur vous, une impression compl\u00e9mentaire \u00e0 celle que vous lui avez faite la veille.
\nAlors qu\u2019il peut sembler relativement simple de faire bonne impression lorsque l\u2019on a une personne en face de soi, l\u2019inverse se r\u00e9v\u00e8le souvent moins \u00e9vident. Pour \u00e9viter d\u2019\u00eatre mal interpr\u00e9t\u00e9, il ne vous reste plus qu\u2019une r\u00e8gle \u00e0 suivre\u00a0: ne rien laisser au hasard.
\nLinkedIn : un moyen, pas une fin<\/strong>
\nComme tout outil, la pertinence de son utilisation d\u00e9pend de l\u2019objectif \u00e0 atteindre. Posez-vous la question\u00a0: \u00ab\u00a0qu\u2019est-ce que je souhaite r\u00e9aliser en utilisant LinkedIn\u00a0?\u00a0\u00bb
\nDemandez-vous ensuite\u00a0: \u00ab\u00a0qui doit savoir que j\u2019existe pour atteindre cet objectif\u00a0? \u00bb. Car oui, la cible est au c\u0153ur de l\u2019approche. Votre profil ne peut pas s\u2019adresser \u00e0 tout le monde \u00e0 la fois.
\nOn ne marque pas de la m\u00eame mani\u00e8re l\u2019esprit d\u2019un recruteur et celui d\u2019un client. Une fois votre auditoire en t\u00eate, \u00e0 vous d\u2019utiliser LinkedIn de mani\u00e8re adapt\u00e9e.
\nLes grands principes \u00e0 suivre<\/strong>
\nUne fa\u00e7on simple de r\u00e9aliser un petit\u00a0check-up\u00a0sant\u00e9 consiste \u00e0 avoir en t\u00eate les \u00ab\u00a03-C du branding personnel\u00a0\u00bb\u00a0:<\/p>\n

    \n
  1. Clart\u00e9\u00a0:\u00a015 secondes, c\u2019est \u00e0 peu pr\u00e8s le temps qu\u2019un individu sera pr\u00eat \u00e0 investir pour comprendre qui vous \u00eates et pourquoi il devrait vous faire confiance. Votre profil doit parler de lui-m\u00eame.<\/li>\n
  2. Coh\u00e9rence\u00a0:\u00a0Le fil conducteur liant vos diff\u00e9rentes exp\u00e9riences professionnelles ainsi que vos valeurs doit \u00eatre visible. Vos auditoires veulent savoir pourquoi vous faites ce que vous faites. Vos comp\u00e9tences peuvent tr\u00e8s probablement se retrouver chez quelqu\u2019un d\u2019autre, alors pourquoi vous choisir, vous\u00a0?<\/li>\n
  3. Constance\u00a0:\u00a0La v\u00e9ritable utilit\u00e9 de LinkedIn r\u00e9side dans sa facilit\u00e9 \u00e0 promouvoir du contenu. Libre \u00e0 vous de d\u00e9terminer comment vous pouvez offrir de la valeur et maintenir le rythme dans la dur\u00e9e. On \u00e9vitera les photos de chats et autres clich\u00e9s \u00ab\u00a0boss VS leader\u00a0\u00bb. Votre ma\u00eetre mot doit \u00eatre \u00ab\u00a0pertinence\u00a0\u00bb.<\/li>\n<\/ol>\n

    Vous avez 5 minutes\u00a0?<\/strong><\/p>\n

    VOTRE MARQUE PERSONNELLE, C\u2019EST CE QUE L\u2019ON DIT DE VOUS LORSQUE VOUS N\u2019\u00caTES PAS DANS LA PI\u00c8CE.<\/p><\/blockquote>\n

    Mettez-vous maintenant \u00e0 la place de la personne id\u00e9ale que vous souhaitez atteindre et prenez 30 secondes, montre en main, pour parcourir votre profil LinkedIn, comme si c\u2019\u00e9tait la premi\u00e8re fois. Pour cela, cliquez sur l\u2019onglet \u00ab\u00a0Edit your public profile\u00a0\u00bb situ\u00e9 en haut et \u00e0 droite de votre page de profil. Essayez de r\u00e9aliser cet exercice en toute objectivit\u00e9 (plus facile \u00e0 dire qu\u2019\u00e0 faire, je sais).
    \nPosez-vous ensuite ces questions\u00a0:<\/p>\n

      \n
    • Quels sont les trois \u00e9l\u00e9ments que vous retenez\u00a0? Sont-ils en lien avec l\u2019image que vous souhaitez que l\u2019on se fasse de vous\u00a0? Vous permettront-ils de vous d\u00e9marquer face \u00e0 vos concurrents\u00a0?<\/li>\n
    • Avez-vous rep\u00e9r\u00e9 une exp\u00e9rience, une comp\u00e9tence ou une recommandation qui n\u2019est pas pertinente vis-\u00e0-vis de l\u2019expertise pour laquelle vous souhaitez \u00eatre reconnu\u00a0?<\/li>\n
    • Quels \u00e9taient les grands absents\u00a0? Qu\u2019auriez-vous aim\u00e9 voir de plus pour confirmer que les forces pr\u00e9sent\u00e9es dans le profil sont bien r\u00e9elles (r\u00e9sum\u00e9, articles, descriptions de projets, etc.)\u00a0?
      \nAvez-vous trouv\u00e9 votre profil irr\u00e9prochable\u00a0? F\u00e9licitations\u00a0! (Et vive l\u2019objectivit\u00e9\u00a0!)<\/li>\n<\/ul>\n

      Pensez-vous que vous pouvez mieux faire\u00a0? Bonne nouvelle, LinkedIn est \u00e9galement un formidable outil de veille concurrentielle. Visitez les profils des leaders de votre industrie (en navigation priv\u00e9e si vous \u00eates timide), et b\u00e2tissez-vous un plan de communication \u00e0 votre image.
      \nVotre marque personnelle, c\u2019est ce que l\u2019on dit de vous lorsque vous n\u2019\u00eates pas dans la pi\u00e8ce. Alors pour que la g\u00eane laisse place \u00e0 la s\u00e9r\u00e9nit\u00e9, ne laissez rien au hasard\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"

      \u00ab On s\u2019ajoute sur LinkedIn et on reste en contact ? \u00bb Il n\u2019est pas rare qu\u2019une fin de discussion dans un 5@7 s\u2019ach\u00e8ve par ce genre de petite phrase anodine. De retour \u00e0 votre bureau le lendemain matin, il est possible que vous ressentiez une certaine g\u00eane au moment d\u2019inviter officiellement ce nouveau contact […]<\/p>\n","protected":false},"author":2,"featured_media":32682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[23,60,12],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur","tag-conseils","tag-linkedin","tag-marque-personnelle"],"yoast_head":"\n\u00c9valuez votre profil LinkedIn en 5 minutes - Ricochets<\/title>\n<meta name=\"description\" content=\"Votre marque personnelle, c\u2019est ce que l\u2019on dit de vous lorsque vous n\u2019\u00eates pas dans la pi\u00e8ce. 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