{"id":3540,"date":"2020-04-06T08:38:34","date_gmt":"2020-04-06T07:38:34","guid":{"rendered":"https:\/\/ricochets.ch\/?p=3540"},"modified":"2023-06-20T12:56:40","modified_gmt":"2023-06-20T10:56:40","slug":"social-selling-augmenter-ses-ventes-covid19","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/social-selling-augmenter-ses-ventes-covid19\/","title":{"rendered":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&rsquo;heure du COVID-19"},"content":{"rendered":"<p>Bien qu\u2019invisible \u00e0 l\u2019oeil nu, le COVID-19 frappe actuellement de plein fouet les entreprises suisses romandes, laissant derri\u00e8re lui des s\u00e9quelles bien r\u00e9elles: paralysie de l\u2019\u00e9conomie, baisse des investissements, perte de la confiance des consommateurs. Si l\u2019on ajoute \u00e0 cela l\u2019imp\u00e9ratif de distanciation sociale, on peut alors \u00e9mettre sans h\u00e9sitation le constat suivant:<br \/>\n<i>Il n\u2019a jamais \u00e9t\u00e9 aussi difficile pour une entreprise de r\u00e9aliser des ventes<\/i>.<br \/>\nNotre monde a chang\u00e9. Et pourtant, avons-nous su adapter notre fa\u00e7on de vendre ?\u00a0 Comme l\u2019a dit Einstein : \u00ab <i>La folie, c&rsquo;est de faire toujours la m\u00eame chose et de s&rsquo;attendre \u00e0 un r\u00e9sultat diff\u00e9rent<\/i> \u00bb. Or, dans cette p\u00e9riode d\u2019incertitude, il est d\u00e9cisif pour une entreprise de faire preuve d\u2019agilit\u00e9 et de remettre en question ses processus de vente. Ce sont les changements que vous op\u00e9rez aujourd\u2019hui qui permettront \u00e0 votre entreprise de rebondir, une fois la crise pass\u00e9e.<\/p>\n<p><strong>Nous vous proposons ici 3 conseils pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie:\u00a0<\/strong><\/p>\n<h2><b>1. Ne faites pas l\u2019autruche<\/b><\/h2>\n<p>Une chose est s\u00fbre: 100% de votre client\u00e8le est impact\u00e9e par la situation actuelle. D\u00e8s lors, deux attitudes sont \u00e0 proscrire pour \u00e9viter de perdre leur confiance:<\/p>\n<ul>\n<li>Continuer \u00e0 vendre, comme vous le faisiez avant: dans un tel contexte, votre discours semblera d\u00e9connect\u00e9 de la r\u00e9alit\u00e9 et t\u00e9moignera de votre manque d\u2019empathie.<\/li>\n<li>Garder le silence: La peur de faire un faux pas a probablement paralys\u00e9 vos communications en d\u00e9but de crise, c\u2019est compr\u00e9hensible. Maintenant, demandez-vous simplement: comment pouvez-vous d\u00e9velopper une pr\u00e9sence num\u00e9rique pertinente ?<\/li>\n<\/ul>\n<p>Avec le confinement <a href=\"https:\/\/siecledigital.fr\/2020\/03\/27\/avec-le-confinement-lutilisation-des-reseaux-sociaux-augmente-de-61\/\">l\u2019utilisation des r\u00e9seaux sociaux a augment\u00e9 de 61%<\/a>. Pourquoi vous priver d\u2019une telle opportunit\u00e9 pour b\u00e2tir des liens avec de nouveaux prospects ?<\/p>\n<h2><b>2. Soyez le h\u00e9ros dont r\u00eavent vos clients<\/b><\/h2>\n<p>On dit souvent qu\u2019un bon vendeur est une personne qui sait \u00e9couter, attirer des clients sans jamais chercher \u00e0 vendre. Pour d\u00e9crocher de nouveaux contrats, votre entreprise se doit d\u2019\u00eatre sensible aux besoins et aux attentes de sa client\u00e8le cible. Selon <a href=\"https:\/\/www.edelman.ca\/sites\/g\/files\/aatuss376\/files\/2020-04\/Barome%CC%80tre%20de%20confiance%20Edelman_Marques%20et%20coronavirus_Canada.pdf?fbclid=IwAR2f5e5V6dMEMoVt1lTtmXnJaBqmKNe9kBJvBh4eU3qaXDjIq8fnmvHYXrk\">une r\u00e9cente \u00e9tude d&rsquo;Edelman<\/a>, 65% des personnes interrog\u00e9es lors d\u2019un sondage ont r\u00e9pondu par l&rsquo;affirmative \u00e0 la question \u00ab\u00a0<i>la fa\u00e7on dont une marque r\u00e9agit \u00e0 cette crise aura un impact \u00e9norme sur la probabilit\u00e9 que j\u2019ach\u00e8te de cette marque \u00e0 l\u2019avenir<\/i>\u00ab\u00a0.<br \/>\nQuelle doit-\u00eatre la \u201cjuste r\u00e9ponse\u201d de votre entreprise \u00e0 la crise ? Deux soci\u00e9t\u00e9s se sont r\u00e9cemment d\u00e9marqu\u00e9es sur la question :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.lenouvelliste.ch\/dossiers\/coronavirus\/articles\/coronavirus-morand-lance-un-desinfectant-a-base-d-eau-de-vie-de-poire-923643\">La distillerie Morand<\/a> a lanc\u00e9 un d\u00e9sinfectant \u00e0 base d\u2019eau-de-vie de poire pour pallier \u00e0 la rupture de stock g\u00e9n\u00e9rale dans les supermarch\u00e9s.<\/li>\n<li>Le CEO de <a href=\"https:\/\/silicom.group\/\">Silicom Group<\/a>, Bertrand Fournier, a partag\u00e9 <a href=\"https:\/\/www.linkedin.com\/posts\/bertrand-fournier_silicom-group-sa-agenda-activity-6653682753881677824-RO0N\">un message sur LinkedIn<\/a> invitant toutes les PME suisses romandes \u00e0 b\u00e9n\u00e9ficier de formations gratuites pour renforcer leurs comp\u00e9tences informatiques.<\/li>\n<\/ul>\n<p>Et vous, comment pouvez-vous aider votre client\u00e8le cible \u00e0 faire face \u00e0 la crise ? Ces derniers s\u2019en souviendront.<\/p>\n<h2><b>3. Miser sur<\/b> la<b> pr\u00e9sence de vos vendeurs sur LinkedIn<\/b><\/h2>\n<p>Depuis son rachat par Microsoft en 2016, LinkedIn est devenue LA plateforme de <i>Social Selling<\/i> par excellence. Ce m\u00e9dia social professionnel ne vise pas uniquement \u00e0 mettre des entreprises en avant. Les employ\u00e9s-experts, tels que les vendeurs ou les membres de la direction, peuvent endosser un r\u00f4le de leader d\u2019opinion, devenant ainsi les ambassadeurs de l\u2019entreprise. Face \u00e0 l\u2019incertitude, vos clients feront bien plus confiance aux visages qui composent votre entreprise qu\u2019\u00e0 votre logo.<br \/>\nEn cette p\u00e9riode de distanciation sociale, tout responsable des ventes doit apprendre \u00e0 devenir un \u201cDigital Business Developer\u201d, ce qui implique de savoir :<\/p>\n<ul>\n<li>D\u00e9tenir un profil LinkedIn impeccable, donnant envie \u00e0 tout prospect d\u2019entrer en contact pour en savoir plus sur les services offerts.<\/li>\n<li>Publier fr\u00e9quemment du contenu pertinent qui met de l\u2019avant son expertise et celle de l\u2019entreprise.<\/li>\n<li>Augmenter la taille de son r\u00e9seau en utilisant des logiciels qui automatisent la prospection B2B sur LinkedIn, tels que <a href=\"https:\/\/phantombuster.com\/\">Phantombuster<\/a> ou encore <a href=\"https:\/\/www.prospectin.fr\/\">ProspectIn<\/a>.<\/li>\n<\/ul>\n<p>Pour pouvoir apprendre ce nouveau m\u00e9tier, il est important que vos employ\u00e9s se sentent accompagn\u00e9s et puissent b\u00e9n\u00e9ficier de formations ad\u00e9quates.<\/p>\n<h2><b>Pourquoi proposer une formation Ricochets \u00e0 vos employ\u00e9s ?<\/b><\/h2>\n<p>&gt;Nous avons d\u00e9velopp\u00e9 une formation en ligne sp\u00e9cialement pens\u00e9e pour les personnes en charge des ventes :<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ricochets.ch\/en\/service-formation\/\">Social Selling : D\u00e9velopper ses ventes gr\u00e2ce \u00e0 LinkedIn.<\/a><\/p>\n<p>Cette formation en ligne d\u2019une dur\u00e9e deux heures est organis\u00e9e sur Zoom et peut accueillir jusqu\u2019\u00e0 10 personnes. Toujours adapt\u00e9e \u00e0 chaque entreprise, notre formation aborde les sujets suivants :<\/p>\n<ul>\n<li>Comment b\u00e2tir un excellent profil<\/li>\n<li>Explication de l\u2019utilisation de la plateforme<\/li>\n<li>Savoir bien communiquer sur LinkedIn (en g\u00e9n\u00e9ral et en en p\u00e9riode de COVID-19)<\/li>\n<li>Comment prospecter efficacement<\/li>\n<li>Q&amp;A avec les participants<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><i>\u00ab\u00a0Impliquer ses employ\u00e9s dans la communication va devenir la norme. Efficace et pragmatique, cette formation est le meilleur moyen pour se lancer.\u00a0\u00bb<\/i><\/p><\/blockquote>\n<p style=\"text-align: left;\">Gregory Feret, entrepreneur et CEO chez <a href=\"https:\/\/qualibroker.ch\/fr\/\">Qualibroker<\/a><\/p>\n<p>Cette formation vous int\u00e9resse ?<br \/>\nPour faire connaissance et obtenir plus de d\u00e9tails, \u00e9crivez-nous \u00e0 info@ricochets.ch<br \/>\nPrenez soin de vous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bien qu\u2019invisible \u00e0 l\u2019oeil nu, le COVID-19 frappe actuellement de plein fouet les entreprises suisses romandes, laissant derri\u00e8re lui des s\u00e9quelles bien r\u00e9elles: paralysie de l\u2019\u00e9conomie, baisse des investissements, perte de la confiance des consommateurs. Si l\u2019on ajoute \u00e0 cela l\u2019imp\u00e9ratif de distanciation sociale, on peut alors \u00e9mettre sans h\u00e9sitation le constat suivant: Il n\u2019a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[108],"tags":[66,69,60,107,109],"class_list":["post-3540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-selling","tag-covid-19","tag-formation","tag-linkedin","tag-social-selling","tag-vente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&#039;heure du COVID-19 - Ricochets<\/title>\n<meta name=\"description\" content=\"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricochets.ch\/en\/social-selling-augmenter-ses-ventes-covid19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&#039;heure du COVID-19 - Ricochets\" \/>\n<meta property=\"og:description\" content=\"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricochets.ch\/en\/social-selling-augmenter-ses-ventes-covid19\/\" \/>\n<meta property=\"og:site_name\" content=\"Ricochets\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T07:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T10:56:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Renaud Margairaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renaud Margairaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/\"},\"author\":{\"name\":\"Renaud Margairaz\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/person\\\/6f617fc578cf74f2b6287b3c3e643663\"},\"headline\":\"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&rsquo;heure du COVID-19\",\"datePublished\":\"2020-04-06T07:38:34+00:00\",\"dateModified\":\"2023-06-20T10:56:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/\"},\"wordCount\":887,\"publisher\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Ricochets-Bannieres-articles-site-web-2.png\",\"keywords\":[\"covid-19\",\"formation\",\"LinkedIn\",\"social selling\",\"vente\"],\"articleSection\":[\"Social Selling\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/\",\"name\":\"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l'heure du COVID-19 - Ricochets\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Ricochets-Bannieres-articles-site-web-2.png\",\"datePublished\":\"2020-04-06T07:38:34+00:00\",\"dateModified\":\"2023-06-20T10:56:40+00:00\",\"description\":\"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Ricochets-Bannieres-articles-site-web-2.png\",\"contentUrl\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Ricochets-Bannieres-articles-site-web-2.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/social-selling-augmenter-ses-ventes-covid19\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ricochets.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&#8217;heure du COVID-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#website\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/\",\"name\":\"Ricochets Communication\",\"description\":\"Votre agence d&#039;employee advocacy \u00e0 Lausanne\",\"publisher\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ricochets.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#organization\",\"name\":\"Ricochets Communication\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/full-logo-blue.svg\",\"contentUrl\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/full-logo-blue.svg\",\"width\":300,\"height\":94,\"caption\":\"Ricochets Communication\"},\"image\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/person\\\/6f617fc578cf74f2b6287b3c3e643663\",\"name\":\"Renaud Margairaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g\",\"caption\":\"Renaud Margairaz\"},\"url\":\"https:\\\/\\\/ricochets.ch\\\/en\\\/author\\\/renaud\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l'heure du COVID-19 - Ricochets","description":"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ricochets.ch\/en\/social-selling-augmenter-ses-ventes-covid19\/","og_locale":"en_US","og_type":"article","og_title":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l'heure du COVID-19 - Ricochets","og_description":"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.","og_url":"https:\/\/ricochets.ch\/en\/social-selling-augmenter-ses-ventes-covid19\/","og_site_name":"Ricochets","article_published_time":"2020-04-06T07:38:34+00:00","article_modified_time":"2023-06-20T10:56:40+00:00","og_image":[{"width":1024,"height":683,"url":"http:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png","type":"image\/png"}],"author":"Renaud Margairaz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Renaud Margairaz","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#article","isPartOf":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/"},"author":{"name":"Renaud Margairaz","@id":"https:\/\/ricochets.ch\/#\/schema\/person\/6f617fc578cf74f2b6287b3c3e643663"},"headline":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&rsquo;heure du COVID-19","datePublished":"2020-04-06T07:38:34+00:00","dateModified":"2023-06-20T10:56:40+00:00","mainEntityOfPage":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/"},"wordCount":887,"publisher":{"@id":"https:\/\/ricochets.ch\/#organization"},"image":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#primaryimage"},"thumbnailUrl":"https:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png","keywords":["covid-19","formation","LinkedIn","social selling","vente"],"articleSection":["Social Selling"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/","url":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/","name":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l'heure du COVID-19 - Ricochets","isPartOf":{"@id":"https:\/\/ricochets.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#primaryimage"},"image":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#primaryimage"},"thumbnailUrl":"https:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png","datePublished":"2020-04-06T07:38:34+00:00","dateModified":"2023-06-20T10:56:40+00:00","description":"Nous vous proposons ici 3 conseils de social selling pour vous aider \u00e0 ajuster votre strat\u00e9gie de vente en cette p\u00e9riode de pand\u00e9mie.","breadcrumb":{"@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#primaryimage","url":"https:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png","contentUrl":"https:\/\/ricochets.ch\/wp-content\/uploads\/2020\/04\/Ricochets-Bannieres-articles-site-web-2.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/ricochets.ch\/social-selling-augmenter-ses-ventes-covid19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ricochets.ch\/"},{"@type":"ListItem","position":2,"name":"Social Selling: 3 conseils pour augmenter ses ventes \u00e0 l&#8217;heure du COVID-19"}]},{"@type":"WebSite","@id":"https:\/\/ricochets.ch\/#website","url":"https:\/\/ricochets.ch\/","name":"Ricochets Communication","description":"Votre agence d&#039;employee advocacy \u00e0 Lausanne","publisher":{"@id":"https:\/\/ricochets.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ricochets.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ricochets.ch\/#organization","name":"Ricochets Communication","url":"https:\/\/ricochets.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ricochets.ch\/#\/schema\/logo\/image\/","url":"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/04\/full-logo-blue.svg","contentUrl":"https:\/\/ricochets.ch\/wp-content\/uploads\/2023\/04\/full-logo-blue.svg","width":300,"height":94,"caption":"Ricochets Communication"},"image":{"@id":"https:\/\/ricochets.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ricochets.ch\/#\/schema\/person\/6f617fc578cf74f2b6287b3c3e643663","name":"Renaud Margairaz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cb4a3decebb30d6cf7ccfc3ac6cffc40f721261912bcc946141dd370c16d986?s=96&d=mm&r=g","caption":"Renaud Margairaz"},"url":"https:\/\/ricochets.ch\/en\/author\/renaud\/"}]}},"_links":{"self":[{"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/posts\/3540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/comments?post=3540"}],"version-history":[{"count":0,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/posts\/3540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/media\/32691"}],"wp:attachment":[{"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/media?parent=3540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/categories?post=3540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ricochets.ch\/en\/wp-json\/wp\/v2\/tags?post=3540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}