{"id":3548,"date":"2020-04-17T13:30:36","date_gmt":"2020-04-17T12:30:36","guid":{"rendered":"https:\/\/ricochets.ch\/?p=3548"},"modified":"2023-06-20T12:56:32","modified_gmt":"2023-06-20T10:56:32","slug":"adapter-communication-b2b-linkedin-covid19","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/adapter-communication-b2b-linkedin-covid19\/","title":{"rendered":"Webinaire LinkedIn : Adapter sa communication B2B au COVID-19"},"content":{"rendered":"<p>Bien qu\u2019invisible \u00e0 l&rsquo;oeil nu, le COVID-19 frappe actuellement de plein fouet les entreprises, laissant derri\u00e8re lui des s\u00e9quelles \u00e9conomiques bien r\u00e9elles. Si l\u2019on ajoute \u00e0 cela l\u2019imp\u00e9ratif de distanciation sociale, on peut alors \u00e9mettre sans h\u00e9sitation le constat suivant :<\/p>\n<p style=\"text-align: center;\"><em>Il n\u2019a jamais \u00e9t\u00e9 aussi difficile pour une entreprise de communiquer de fa\u00e7on pertinente.<\/em><\/p>\n<p>Depuis plusieurs semaines, de nombreuses entreprises nous posent les m\u00eames questions concernant leur pr\u00e9sence LinkedIn :<\/p>\n<ul>\n<li>Comment alimenter ma page entreprise sans para\u00eetre hors sujet ?<\/li>\n<li>Comment adapter ma strat\u00e9gie de vente et outiller mes commerciaux ?<\/li>\n<li>Comment faire vivre ma marque employeur durant cette crise ?<\/li>\n<\/ul>\n<h3>Voici nos r\u00e9ponses :<\/h3>\n<p><iframe title=\"Webinaire LinkedIn : Adapter sa communication B2B au COVID-19\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/js3O6hp9Wuo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Vous \u00e9tiez plus de 130 \u00e0 participer \u00e0 notre discussion en live. Merci !<br \/>\nSi vous n&rsquo;avez pas pu vous joindre \u00e0 nous et que vous n&rsquo;avez pas le temps de visionner le replay, \u00a0voici une br\u00e8ve synth\u00e8se des points abord\u00e9s :<\/p>\n<ul>\n<li>Selon <a href=\"https:\/\/www.edelman.ca\/sites\/g\/files\/aatuss376\/files\/2020-04\/Barome%CC%80tre%20de%20confiance%20Edelman_Marques%20et%20coronavirus_Canada.pdf?fbclid=IwAR2f5e5V6dMEMoVt1lTtmXnJaBqmKNe9kBJvBh4eU3qaXDjIq8fnmvHYXrk\">Edelman<\/a>, vos clients consid\u00e8rent qu\u2019il est de votre devoir de communiquer. Le faire bien est une opportunit\u00e9 de les engager pour les ann\u00e9es \u00e0 venir.<\/li>\n<li>With <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-provides-an-overview-of-content-and-engagement-trends-related-to-c\/575342\/\">une augmentation du taux d\u2019activit\u00e9 de 55%<\/a> durant les derni\u00e8res semaines, LinkedIn est le canal de pr\u00e9dilection pour la communication B2B.<\/li>\n<li>Les bonnes pratiques durant cette crise sont :\n<ol>\n<li><strong>D\u00e9but du confinement<\/strong> : Stoppez votre communication r\u00e9guli\u00e8re, informez sur les mesures prises par votre entreprise, \u00e9coutez et rassurez l\u2019ensemble de vos parties prenantes.<\/li>\n<li><strong>Confinement<\/strong> : Informez sur l\u2019impact du confinement sur votre domaine d\u2019activit\u00e9, partagez votre expertise, communiquez sur vos \u00e9ventuelles initiatives solidaires, \u00e9vitez la vente d\u00e9guis\u00e9e.<\/li>\n<li><strong>D\u00e9confinement<\/strong> : Montrez que la vie continue, partagez votre vision sur le futur de votre industrie, communiquez de fa\u00e7on enthousiaste, \u00e9vitez la vente trop agressive.<\/li>\n<\/ol>\n<\/li>\n<li>En bonus : quelques id\u00e9es pour mettre du peps dans vos r\u00e9unions digitales :\n<ol>\n<li>Explorez le monde \u00e0 l\u2019aide de <a href=\"https:\/\/www.geoguessr.com\/\">Geoguessr<\/a><\/li>\n<li>Invitez un lama avec\u00a0<a href=\"https:\/\/www.sweetfarm.org\/goat-2-meeting\">Sweet Farm<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>Envie d\u2019aller plus loin ?\u00a0<a href=\"https:\/\/ricochets.ch\/en\/service-formation\/\">D\u00e9couvrez nos formations en ligne !<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bien qu\u2019invisible \u00e0 l&rsquo;oeil nu, le COVID-19 frappe actuellement de plein fouet les entreprises, laissant derri\u00e8re lui des s\u00e9quelles \u00e9conomiques bien r\u00e9elles. Si l\u2019on ajoute \u00e0 cela l\u2019imp\u00e9ratif de distanciation sociale, on peut alors \u00e9mettre sans h\u00e9sitation le constat suivant : Il n\u2019a jamais \u00e9t\u00e9 aussi difficile pour une entreprise de communiquer de fa\u00e7on pertinente. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[63],"tags":[110,58,66,60,111],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-b2b","tag-communication","tag-covid-19","tag-linkedin","tag-webinaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinaire LinkedIn : Adapter sa communication B2B au COVID-19 - Ricochets<\/title>\n<meta name=\"description\" content=\"Visionnez gratuitement le replay de notre webinaire LinkedIn : Adapter sa communication B2B au COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricochets.ch\/en\/adapter-communication-b2b-linkedin-covid19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire LinkedIn : Adapter sa communication B2B au COVID-19 - 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