{"id":4138,"date":"2021-05-30T15:37:01","date_gmt":"2021-05-30T14:37:01","guid":{"rendered":"https:\/\/ricochets.ch\/?p=4138"},"modified":"2023-06-20T12:55:47","modified_gmt":"2023-06-20T10:55:47","slug":"evaluez-votre-profil-linkedin-en-5-minutes-3","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/evaluez-votre-profil-linkedin-en-5-minutes-3\/","title":{"rendered":"\u00c9valuez votre profil LinkedIn en 5 minutes"},"content":{"rendered":"

\u00ab\u00a0\u00a0On s\u2019ajoute sur LinkedIn et on reste en contact ?<\/em><\/strong>\u00a0\u00bb
\nIl n\u2019est pas rare qu\u2019une rencontre lors d\u2019un \u00e9v\u00e9nement s\u2019ach\u00e8ve par ce genre de petite phrase anodine. De retour chez vous le lendemain, face \u00e0 votre \u00e9cran, il est possible que vous ressentiez une certaine g\u00eane au moment d\u2019inviter officiellement ce nouveau contact \u00e0 rejoindre votre r\u00e9seau. En effet, ce dernier va probablement profiter de l\u2019occasion pour parcourir l\u2019ensemble de votre profil et se forger un avis durable sur vous: une impression compl\u00e9mentaire \u00e0 celle que vous lui avez faite la veille.
\nSauf qu\u2019en 2021, il y a fort \u00e0 parier que les opportunit\u00e9s de r\u00e9seautage en pr\u00e9sentiel seront peu nombreuses.\u00a0Les mesures de distanciation physique actuelles ne font donc que renforcer l\u2019importance d\u2019entretenir une bonne r\u00e9putation en ligne.<\/strong>
\nBien qu\u2019il peut sembler relativement simple de faire bonne impression lorsque l\u2019on a une personne en face de soi, l\u2019inverse se r\u00e9v\u00e8le souvent moins \u00e9vident. Pour \u00e9viter d\u2019\u00eatre mal interpr\u00e9t\u00e9, il ne vous reste plus qu\u2019une r\u00e8gle \u00e0 suivre : ne rien laisser au hasard.<\/p>\n

LinkedIn : un moyen, pas une fin<\/u><\/strong>
\nComme tout outil, la pertinence de son utilisation d\u00e9pend de l\u2019objectif \u00e0 atteindre. Posez-vous la question : \u00ab\u00a0qu\u2019est-ce que je souhaite r\u00e9aliser en utilisant LinkedIn<\/strong>\u00a0?<\/strong><\/em>\u00a0\u00bb
\nDemandez-vous ensuite : \u00ab\u00a0qui doit savoir que j\u2019existe pour atteindre cet objectif ?<\/strong><\/em>\u00a0\u00bb.
\nCar oui, la cible est au c\u0153ur de l\u2019approche. Votre profil ne peut pas s\u2019adresser \u00e0 tout le monde \u00e0 la fois.
\nOn ne marque pas de la m\u00eame mani\u00e8re l\u2019esprit d\u2019un futur collaborateur et celui d\u2019un client. Une fois votre auditoire en t\u00eate, \u00e0 vous d\u2019utiliser LinkedIn de mani\u00e8re adapt\u00e9e.<\/p>\n

Les grands principes \u00e0 suivre<\/u><\/strong>
\nUne fa\u00e7on simple de r\u00e9aliser un petit check-up sant\u00e9 consiste \u00e0 avoir en t\u00eate les \u00ab3-C du personal branding\u00bb :
\nCLARTE\u0301<\/b>
\nQuinze secondes, c\u2019est a\u0300 peu pre\u0300s le temps qu\u2019un individu sera pre\u0302t a\u0300 investir pour comprendre qui vous e\u0302tes et pourquoi il devrait vous faire confiance. Votre profil doit parler de lui-me\u0302me. Comme l\u2019a e\u0301crit Nicolas Boileau: \u00ab Ce qui se conc\u0327oit bien s\u2019e\u0301nonce clairement. Et les mots pour le dire arrivent aise\u0301ment. \u00bb
\nCOHE\u0301RENCE<\/b>
\nLe fil conducteur liant vos diffe\u0301rentes expe\u0301riences professionnelles, ainsi que vos valeurs, doivent e\u0302tre visibles. Vos auditoires veulent savoir pourquoi vous faites ce que vous faites. Vos compe\u0301tences peuvent tre\u0300s probablement se retrouver chez quelqu\u2019un d\u2019autre, alors pourquoi vous choisir, vous ?
\nCONSTANCE<\/b>
\nLa ve\u0301ritable utilite\u0301 de LinkedIn re\u0301side dans sa facilite\u0301 a\u0300 promouvoir du contenu. Libre a\u0300 vous de de\u0301terminer comment vous pouvez offrir de la valeur et maintenir le rythme dans la dure\u0301e. On e\u0301vitera les photos de chats et autres cliche\u0301s \u00ab boss VS leader \u00bb. Votre mai\u0302tre mot doit e\u0302tre \u00ab pertinence \u00bb.<\/p>\n

\"\"<\/p>\n

Vous avez 5 minutes ?<\/u><\/strong>
\nMettez-vous maintenant \u00e0 la place de la personne id\u00e9ale que vous souhaitez atteindre et prenez 30 secondes, montre en main, pour parcourir votre profil LinkedIn, comme si c\u2019\u00e9tait la premi\u00e8re fois. Pour cela, cliquez sur l\u2019onglet \u00ab Modifier le profil public \u00bb situ\u00e9 en haut et \u00e0 droite de votre page de profil. Essayez de r\u00e9aliser cet exercice en toute objectivit\u00e9.
\nLes 30 secondes sont pass\u00e9es ? posez-vous alors ces questions :<\/p>\n

    \n
  1. Quels sont les trois mots-cl\u00e9s que vous retenez ? Sont-ils en lien avec l\u2019image que vous souhaitez que l\u2019on se fasse de vous ? Vous permettront-ils de vous d\u00e9marquer face \u00e0 vos concurrents ?<\/li>\n
  2. Avez-vous rep\u00e9r\u00e9 une exp\u00e9rience, une comp\u00e9tence ou une recommandation qui n\u2019est pas pertinente vis-\u00e0-vis de l\u2019expertise pour laquelle vous souhaitez \u00eatre reconnu aujourd\u2019hui ?<\/li>\n
  3. Quels \u00e9taient les grands absents ? Qu\u2019auriez-vous aim\u00e9 voir de plus pour confirmer que les forces pr\u00e9sent\u00e9es dans le profil sont bien r\u00e9elles (r\u00e9sum\u00e9, articles d\u2019expertise, descriptions de projets, etc.) ?<\/li>\n<\/ol>\n

    Avez-vous trouv\u00e9 votre profil irr\u00e9prochable ? F\u00e9licitations ! (Et vive l\u2019objectivit\u00e9 !)
    \nPensez-vous que vous pouvez mieux faire ? Bonne nouvelle, LinkedIn est \u00e9galement un formidable outil de veille concurrentielle. Visitez les profils des leaders de votre industrie (en navigation priv\u00e9e si vous \u00eates timide), et b\u00e2tissez-vous un plan de communication \u00e0 votre image.
    \nVotre marque personnelle, c\u2019est ce que l\u2019on dit de vous lorsque vous n\u2019\u00eates pas dans la pi\u00e8ce.<\/strong>
    \nAlors pour que la g\u00eane laisse place \u00e0 la s\u00e9r\u00e9nit\u00e9, ne laissez rien au hasard !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    \u00ab\u00a0\u00a0On s\u2019ajoute sur LinkedIn et on reste en contact ?\u00a0\u00bb Il n\u2019est pas rare qu\u2019une rencontre lors d\u2019un \u00e9v\u00e9nement s\u2019ach\u00e8ve par ce genre de petite phrase anodine. De retour chez vous le lendemain, face \u00e0 votre \u00e9cran, il est possible que vous ressentiez une certaine g\u00eane au moment d\u2019inviter officiellement ce nouveau contact \u00e0 rejoindre […]<\/p>\n","protected":false},"author":3,"featured_media":32682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[16,11],"tags":[58,59,60,61],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur","category-marque-personnelle","tag-communication","tag-entrepreneurs","tag-linkedin","tag-webinar"],"yoast_head":"\n\u00c9valuez votre profil LinkedIn en 5 minutes - Ricochets<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre analyse digitale d'Alexandre Ricard, le PDG de Pernod-Ricard et le plus jeune patron des entreprises list\u00e9es au CAC 40.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricochets.ch\/en\/evaluez-votre-profil-linkedin-en-5-minutes-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9valuez votre profil LinkedIn en 5 minutes - Ricochets\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre analyse digitale d'Alexandre Ricard, le PDG de Pernod-Ricard et le plus jeune patron des entreprises list\u00e9es au CAC 40.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricochets.ch\/en\/evaluez-votre-profil-linkedin-en-5-minutes-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Ricochets\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-30T14:37:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T10:55:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/05\/Ricochets-Bannieres-articles-site-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin von K\u00e4nel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin von K\u00e4nel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/\"},\"author\":{\"name\":\"Robin von K\u00e4nel\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/person\\\/2d5d433809ac4e91df661e169b351093\"},\"headline\":\"\u00c9valuez votre profil LinkedIn en 5 minutes\",\"datePublished\":\"2021-05-30T14:37:01+00:00\",\"dateModified\":\"2023-06-20T10:55:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ricochets.ch\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Ricochets-Bannieres-articles-site-web.png\",\"keywords\":[\"communication\",\"entrepreneurs\",\"LinkedIn\",\"Webinar\"],\"articleSection\":[\"Marque employeur\",\"Marque Personelle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/\",\"url\":\"https:\\\/\\\/ricochets.ch\\\/evaluez-votre-profil-linkedin-en-5-minutes-3\\\/\",\"name\":\"\u00c9valuez votre profil LinkedIn en 5 minutes - 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