{"id":4141,"date":"2021-06-17T01:06:40","date_gmt":"2021-06-17T00:06:40","guid":{"rendered":"https:\/\/ricochets.ch\/?p=4141"},"modified":"2023-06-20T12:55:43","modified_gmt":"2023-06-20T10:55:43","slug":"analyse-de-marque-personnelle-elon-musk","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-elon-musk\/","title":{"rendered":"Analyse de marque personnelle &#8211; Elon Musk"},"content":{"rendered":"<p>En 2018, nous nous sommes pench\u00e9s sur la marque personnelle d&rsquo;Elon Musk et voici ce que nous avons relev\u00e9s;<\/p>\n<h3><strong>R\u00e9f\u00e9rencement Google:\u00a0<\/strong><\/h3>\n<p><b>Un visionnaire avec la t\u00eate sur les \u00e9paules, pas la grosse t\u00eate et accessible sur les r\u00e9seaux sociaux<\/b><\/p>\n<ul>\n<li>La premi\u00e8re impression est tr\u00e8s ma\u00eetris\u00e9e : Les premiers r\u00e9sultats sont pour la plupart du contenu propre (i.e. du contenu cr\u00e9\u00e9 par Elon) : fort contr\u00f4le de son image.<\/li>\n<li>Gr\u00e2ce \u00e0 un positionnement clair et des opinions marqu\u00e9es, Elon parvient \u00e0 s\u2019arroger une grande couverture m\u00e9diatique<\/li>\n<li>Son identit\u00e9 visuelle est constante (toujours costume anthracite et chemise ouverte) et coh\u00e9rente (le style business casual convient parfaitement \u00e0 un CEO d\u2019une multinationale active dans les nouvelles technologies)<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Google-Musk.png\" alt=\"\" width=\"1418\" height=\"723\" \/><\/p>\n<h3><strong>Profil Twitter:<\/strong><\/h3>\n<p><b>Une personne \u00e0 suivre pour jeter un oeil sur le futur<\/b><\/p>\n<ul>\n<li>Tr\u00e8s actif sur Twitter (en moyenne 2 tweets par jour), mais surtout tr\u00e8s constant (jamais 3 jours d\u2019affil\u00e9e sans tweet<\/li>\n<li>Une utilisation \u201chumaine\u201d de twitter (contenu propre, ton engageant et amusant) pour se positionner comme un visionnaire philanthrope.\n<ul>\n<li>Elon fait tr\u00e8s peu de re-tweets (la plupart de ceux-ci concernent Tesla, SpaceX ou la Boring Company<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Elon partage principalement :\n<ul>\n<li>des opinion provocatrices et engag\u00e9es<\/li>\n<li>des actualit\u00e9s concernant ses divers projets<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Bests practices:\n<ul>\n<li>Elon fait entendre sa voix en \u201cparlant vrai\u201d (forme du message tr\u00e8s constante et ma\u00eetris\u00e9e)<\/li>\n<li>Beaucoup de liens avec son compte Instagram et les diff\u00e9rents hashtags de ses autres projets<\/li>\n<li>Du contenu exclusif et attrayant pour sa communaut\u00e9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Elon-Musk-Twitter.png\" alt=\"\" width=\"731\" height=\"729\" \/><\/p>\n<h3><strong>Compte Instagram: <\/strong><\/h3>\n<p><b>Du contenu plein les yeux<\/b><\/p>\n<ul>\n<li>Elon s\u2019est d\u00e9marqu\u00e9 par sa facult\u00e9 de rendre la science attractive. Comment l\u2019a-t-il fait? En utilisant un maximum de contenu visuel (images et vid\u00e9os).<\/li>\n<li>Son compte Instagram lui sert \u00e9galement de portfolio qu\u2019il peut partager sur ses autres profils<\/li>\n<\/ul>\n<p>\u2192 brillant exemple de compte Instagram professionnel (ce qui est encore assez rare en Europe)<br \/>\n<img decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Elon-Instagram.png\" alt=\"\" width=\"868\" height=\"691\" \/><\/p>\n<h3><strong>Synth\u00e8se des bonnes pratiques<\/strong><\/h3>\n<p><b>Humaniser sa communication<\/b><\/p>\n<ul>\n<li>Elon a un positionnement extr\u00eamement clair, le visionnaire philanthrope. Il l\u2019incarne parfaitement dans l\u2019ensemble de ses communications. Les th\u00e9matiques abord\u00e9es (fond) accentuent l\u2019aspect \u201cvisionnaire\u201d, alors que le ton utilis\u00e9 (forme) ajoute un aspect \u201chumain\u201d vraiment inspirant. Un parfait m\u00e9lange entre Steve Jobs et Richard Branson.<\/li>\n<li>Gr\u00e2ce \u00e0 ses opinions engag\u00e9es, Elon est devenu plus qu\u2019un entrepreneur \u00e0 succ\u00e8s. Il est devenu un leader social. Pour y arriver, il a su faire rayonner sa personnalit\u00e9. Il y parvient gr\u00e2ce \u00e0 son ton engageant, mais \u00e9galement en restant proche de son audience, par exemple en communiquant sous forme de questions ou en r\u00e9pondant r\u00e9guli\u00e8rement au commentaires.<\/li>\n<\/ul>\n<p><b>Constance, constance, constance<\/b><\/p>\n<ul>\n<li>Elon ne communique pas beaucoup en comparaison de certains autres leaders sociaux. Cela est cependant compens\u00e9 par la r\u00e9gularit\u00e9 de sa communication. Comme pour un r\u00e9gime r\u00e9ussi, la communication est surtout une question d\u2019endurance.<\/li>\n<li>Elon a fait des choix en mati\u00e8res de canaux. Il n\u2019est par exemple pas pr\u00e9sent sur LinkedIn. Ses publications sont reprises et partag\u00e9es entre ses diff\u00e9rents m\u00e9dias. Cela lui permet de g\u00e9rer sa communication de fa\u00e7on strat\u00e9gique sur les m\u00e9dias qu\u2019il privil\u00e9gie, en rentabilisant le temps investit.<\/li>\n<\/ul>\n<h3><strong>En 2021, qu&rsquo;en est-il ?<\/strong><\/h3>\n<p>En 3 ans, Elon Musk a petit \u00e0 petit cesser de se pr\u00e9occuper de son image num\u00e9rique.<br \/>\nLors d&rsquo;une recherche google, les actualit\u00e9s qui apparaissent sont principalement n\u00e9gatives ou remettent en question ses id\u00e9es et ses actions.<br \/>\nSon compte Instagram a lui \u00e9t\u00e9\u00a0 litt\u00e9ralement supprim\u00e9 et son nom est maintenant utilis\u00e9 par une personne externe qui utilise son image pour vendre des produits divers.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Capture-decran-2021-06-16-095808.png\" alt=\"\" width=\"778\" height=\"379\" \/><br \/>\nEtrange direz-vous ?<br \/>\nLe compte qui maintenant semble \u00eatre le sien est orthographi\u00e9 de mani\u00e8re erron\u00e9e et partage du contenu publicitaire et de nombreuses images dr\u00f4les et tr\u00e8s \u00ab\u00a0second degr\u00e9\u00a0\u00bb.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Capture-decran-2021-06-16-095746.png\" alt=\"\" width=\"894\" height=\"349\" \/><\/p>\n<p>Lorsqu&rsquo;il a \u00e9t\u00e9 interrog\u00e9 sur la raison de cette suppression, il a dit;<br \/>\n\u00ab\u00a0Instagram a tellement soif, mais vous donne la Mort par eau\u00a0\u00bb<br \/>\nS&rsquo;il n&rsquo;est plus actif sur Instagram, son compte Twitter lui est plus actif que jamais ! Elon publie sans rel\u00e2che de nombreuses fois par jour, allant facilement jusqu&rsquo;\u00e0 plus de 5 publications journali\u00e8res.<br \/>\nLe contenu de qualit\u00e9 partag\u00e9 en 2018 est quant \u00e0 lui beaucoup moins pr\u00e9sent. Il publie aujourd&rsquo;hui tout type de contenu. Des images dr\u00f4les, ses projets, des news en lien avec les cryptomonnaies, et surtout des <a href=\"https:\/\/en.wikipedia.org\/wiki\/Internet_meme\">memes<\/a> !<\/p>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Capture-decran-2021-06-17-020034-500x660-1.png\" alt=\"\" width=\"500\" height=\"660\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Conclusion<\/h3>\n<p>Passer d&rsquo;une image tr\u00e8s soign\u00e9e et contr\u00f4l\u00e9e \u00e0 un positionnement geek \u00e0 l&rsquo;extr\u00eame au d\u00e9triment de son image professionnelle, est-ce que \u00e7a paye ou pas ?<\/p>","protected":false},"excerpt":{"rendered":"<p>En 2018, nous nous sommes pench\u00e9s sur la marque personnelle d&rsquo;Elon Musk et voici ce que nous avons relev\u00e9s; R\u00e9f\u00e9rencement Google:\u00a0 Un visionnaire avec la t\u00eate sur les \u00e9paules, pas la grosse t\u00eate et accessible sur les r\u00e9seaux sociaux La premi\u00e8re impression est tr\u00e8s ma\u00eetris\u00e9e : Les premiers r\u00e9sultats sont pour la plupart du contenu [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,63,11],"tags":[62,64,23,65,12],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-communication","category-marque-personnelle","tag-ambassadeurs","tag-community-management","tag-conseils","tag-guerilla-marketing","tag-marque-personnelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse de marque personnelle - Elon Musk - Ricochets<\/title>\n<meta name=\"description\" content=\"En 2018, nous nous sommes pench\u00e9s sur la marque personnelle d&#039;Elon Musk et voici ce que nous avons relev\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-elon-musk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse de marque personnelle - Elon Musk - Ricochets\" \/>\n<meta property=\"og:description\" content=\"En 2018, nous nous sommes pench\u00e9s sur la marque personnelle d&#039;Elon Musk et voici ce que nous avons relev\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-elon-musk\/\" \/>\n<meta property=\"og:site_name\" content=\"Ricochets\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T00:06:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T10:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2021\/06\/Ricochets-Bannieres-articles-site-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin von K\u00e4nel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin von K\u00e4nel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/analyse-de-marque-personnelle-elon-musk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ricochets.ch\\\/analyse-de-marque-personnelle-elon-musk\\\/\"},\"author\":{\"name\":\"Robin von K\u00e4nel\",\"@id\":\"https:\\\/\\\/ricochets.ch\\\/#\\\/schema\\\/person\\\/2d5d433809ac4e91df661e169b351093\"},\"headline\":\"Analyse de marque personnelle &#8211; 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