{"id":4185,"date":"2022-11-22T17:24:31","date_gmt":"2022-11-22T16:24:31","guid":{"rendered":"https:\/\/ricochets.ch\/?p=4185"},"modified":"2023-06-20T12:55:13","modified_gmt":"2023-06-20T10:55:13","slug":"analyse-de-marque-personnelle-bertrand-piccard","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-bertrand-piccard\/","title":{"rendered":"Analyse de marque personnelle &#8211; Bertrand Piccard"},"content":{"rendered":"<p>Utiliser les r\u00e9seaux sociaux pour communiquer sur ses engagements.<\/p>\n<h3>Sur Google : une r\u00e9putation en ligne ma\u00eetris\u00e9e<\/h3>\n<p>Bertrand Piccard ma\u00eetrise sa r\u00e9putation en ligne. Gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019une page Wikip\u00e9dia, d\u2019un site Web personnel et d\u2019un profil LinkedIn, il contr\u00f4le en grande partie l\u2019information qui est rapidement accessible \u00e0 son sujet. On constate que, m\u00eame avec une couverture m\u00e9diatique gigantesque, les m\u00e9dias priv\u00e9s sont toujours les premiers \u00e0 appara\u00eetre.<br \/>\nLa deuxi\u00e8me source d\u2019information \u00e0 son sujet provient de tiers. En effet, ses nombreuses activit\u00e9s lui ont permis d\u2019attirer l\u2019attention des m\u00e9dias du monde entier. Les articles \u00e0 son sujet se comptent par dizaines, ce qui lui offre une pr\u00e9sence en ligne gigantesque. \u00c0 noter que Google montrera \u00e0 un utilisateur en priorit\u00e9 les articles publi\u00e9s proches de sa localisation.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2022\/11\/bertrand-piccard-google.jpg\" alt=\"\" width=\"750\" height=\"485\" \/><\/p>\n<h3><strong>Sur LinkedIn : un profil peaufin\u00e9<\/strong><\/h3>\n<p>Son profil a \u00e9t\u00e9 r\u00e9alis\u00e9 de fa\u00e7on minutieuse afin de maximiser l\u2019impact sur le visiteur. Il est riche sans \u00eatre brouillon, car le fil rouge est tr\u00e8s clair. Le r\u00e9sultat est un profil on ne peut plus inspirant.<br \/>\n<strong>Visuels :<\/strong><br \/>\n\u2013 Il arbore sur sa photo de profil son \u00e9ternel sourire empli de confiance. Il parvient ainsi \u00e0 incarner l\u2019espoir dans un futur \u00e0 l\u2019\u00e9nergie renouvelable.<br \/>\n\u2013 Sa photo de couverture repr\u00e9sente Solar Impulse. Elle est cependant mal cadr\u00e9e.<br \/>\n\u2013 Son texte de r\u00e9sum\u00e9 est court. Principalement bas\u00e9 sur sa mission personnelle, il met parfaitement en valeur le caract\u00e8re aventurier et innovateur de Bertrand Piccard. Il y distille l\u2019essence de ce qui fait de lui un personnage inspirant.<br \/>\nAvec plus de 120 000 abonn\u00e9s, Bertrand Piccard est l\u2019un des 10 plus grands influenceurs LinkedIn. Ce n\u2019est cependant pas la taille de sa communaut\u00e9 qui est le plus impressionnant, mais son engagement. En effet, avec un taux d\u2019engagement qui oscille entre 2 % et 4 %, il explose le score standard de 1%.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/ricochets.ch\/wp-content\/uploads\/2022\/11\/piccard-linkedin.jpg\" alt=\"\" width=\"748\" height=\"582\" \/><br \/>\nBertrand Piccard utilise \u00e9galement Twitter de fa\u00e7on intensive en publiant plusieurs tweets par jour, ce qui lui vaut une communaut\u00e9 de pr\u00e8s de 55 000 followers.<br \/>\nLe contenu publi\u00e9 sur Twitter est la plupart du temps diff\u00e9rent de celui de LinkedIn. Bertrand Piccard utilise ses multiples comptes pour toucher des audiences diff\u00e9rentes. Segmenter sa communication lui permet de s\u2019adresser \u00e0 une audience diff\u00e9rente avec chacun de ses canaux de communication, multipliant ainsi la taille totale de sa communaut\u00e9.<\/p>\n<h3><strong>Site web personnel<\/strong><\/h3>\n<p><b>Un discours martel\u00e9<\/b><br \/>\nBertrand Piccard \u00e9tait l\u2019un des premiers ambassadeurs de l\u2019\u00e9nergie solaire. Son discours, il l\u2019a r\u00e9p\u00e9t\u00e9 jusqu\u2019\u00e0 ce qu\u2019il s\u2019ancre dans la t\u00eate de son public de fa\u00e7on permanente. Cela lui a permis de se forger une marque personnelle d\u2019une solidit\u00e9 \u00e0 toute \u00e9preuve. Son site web en est l\u2019incarnation.<br \/>\nIl y raconte sa mission, son histoire, son parcours, tous les aspects de sa marque. Cela lui permet d\u2019exercer un grand contr\u00f4le sur sa r\u00e9putation digitale.<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>Les nombreux exploits de Bertrand Piccard lui ont permis de se positionner aux yeux du monde comme un aventurier chevronn\u00e9. S\u2019il fait couler l\u2019encre c\u2019est cependant en raison de son engagement total pour la cause en laquelle il croit : l\u2019\u00e9nergie renouvelable.<br \/>\nIl communiquait d\u00e9j\u00e0 bien avant les r\u00e9seaux sociaux. La communication digitale n\u2019est en somme qu\u2019un nouvel outil. Il en a tr\u00e8s bien compris le potentiel et a parfaitement appris \u00e0 la ma\u00eetriser.<br \/>\nGr\u00e2ce \u00e0 son discours clair, qu\u2019il r\u00e9p\u00e8te inlassablement depuis une quinzaine d\u2019ann\u00e9e, il est devenu une des figures de proue du combat pour l\u2019\u00e9nergie solaire.<\/p>","protected":false},"excerpt":{"rendered":"<p>Utiliser les r\u00e9seaux sociaux pour communiquer sur ses engagements. Sur Google : une r\u00e9putation en ligne ma\u00eetris\u00e9e Bertrand Piccard ma\u00eetrise sa r\u00e9putation en ligne. Gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019une page Wikip\u00e9dia, d\u2019un site Web personnel et d\u2019un profil LinkedIn, il contr\u00f4le en grande partie l\u2019information qui est rapidement accessible \u00e0 son sujet. On constate que, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[14,63,11],"tags":[62,64,23,65,12],"class_list":["post-4185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-communication","category-marque-personnelle","tag-ambassadeurs","tag-community-management","tag-conseils","tag-guerilla-marketing","tag-marque-personnelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse de marque personnelle - Bertrand Piccard - Ricochets<\/title>\n<meta name=\"description\" content=\"Bertrand Piccard ma\u00eetrise sa r\u00e9putation en ligne. 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