{"id":4251,"date":"2023-04-26T15:00:45","date_gmt":"2023-04-26T13:00:45","guid":{"rendered":"https:\/\/ricochets.ch\/?p=4251"},"modified":"2023-06-20T12:20:00","modified_gmt":"2023-06-20T10:20:00","slug":"analyse-de-marque-personnelle-frederic-oudea","status":"publish","type":"post","link":"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-frederic-oudea\/","title":{"rendered":"Analyse de marque personnelle – Fr\u00e9d\u00e9ric Oud\u00e9a"},"content":{"rendered":"

Cette fois-ci, nous vous proposons l\u2019analyse des techniques de Fr\u00e9d\u00e9ric Oud\u00e9a, directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale.<\/p>\n

R\u00e9f\u00e9rencement\u00a0Google<\/h3>\n

Fr\u00e9d\u00e9ric Oud\u00e9a est le Directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, l\u2019une des principales banques<\/a> fran\u00e7aises<\/a>et une des plus anciennes. Elle fait partie des trois piliers de l’industrie bancaire fran\u00e7aise non mutualiste avec le <\/a>Cr\u00e9dit lyonnais (LCL) et BNP Paribas.<\/p>\n

Inspecteur des finances, il fait partie des conseillers de Nicolas Sarkozy durant son passage au minist\u00e8re du Budget. Il est recrut\u00e9 par la Soci\u00e9t\u00e9 g\u00e9n\u00e9rale en 1995, au sein de la laquelle il gravit les \u00e9chelons jusqu\u2019au sommet.<\/p>\n

Cette carri\u00e8re au sein de l\u2019institution lui conf\u00e8re un statut de \u201cCEO expert\u201d, \u00e0 savoir un directeur qui b\u00e9n\u00e9ficie d\u2019une ma\u00eetrise technique du m\u00e9tier de son entreprise.<\/p>\n

Son r\u00e9f\u00e9rencement est id\u00e9al puisqu\u2019il d\u00e9bute par ses pages Wikip\u00e9dia en fran\u00e7ais et en anglais, illustrant le soin apport\u00e9 \u00e0 poss\u00e9der une source d\u2019information ouverte sur l\u2019international. S\u2019en suivent le site de la banque, son compte Linkedin, des articles de m\u00e9dias en ligne \u00e0\u00a0 son sujet puis son compte Twitter. Pas de fausse note, un profil tr\u00e8s \u201ccorporate\u201d, \u00e0 l\u2019image des diff\u00e9rents clich\u00e9s qui le repr\u00e9sentent en costume-cravate.<\/p>\n

\"\"<\/p>\n

Profil sur LinkedIn<\/h3>\n

Dot\u00e9 d\u2019un profil complet suivi par pr\u00e8s de 313\u2019000 personnes. L\u00e9g\u00e8rement inclin\u00e9, Fr\u00e9d\u00e9ric Oud\u00e9a appara\u00eet abordable sur sa photo de profil et laisse une place pr\u00e9pond\u00e9rante \u00e0 ses collaborateurs sur l\u2019image de banni\u00e8re. Le point fort de son profil se situe dans le message qu\u2019il transmet dans son r\u00e9sum\u00e9.<\/p>\n

Parlant \u00e0 la premi\u00e8re personne, il s\u2019ouvre tout d\u2019abord sur son parcours et ses hobbys. Puis il d\u00e9taille la passion pour son m\u00e9tier et son engagement pour l\u2019inclusion des jeunes g\u00e9n\u00e9rations. Une pr\u00e9sentation intimiste, humaine et inspirante. Les dirigeants n\u00e9gligent souvent la possibilit\u00e9 offerte par Linkedin de se d\u00e9voiler de mani\u00e8re originale par le biais de cette biographie.<\/p>\n

\"\"<\/p>\n

Communication LinkedIn<\/h3>\n

Avant le COVID, le directeur g\u00e9n\u00e9ral reste fid\u00e8le \u00e0 son statut d\u2019expert et publie principalement du contenu technique et factuel sur des th\u00e8mes en lien avec la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Il ne touche d\u00e8s lors qu\u2019une audience restreinte, sp\u00e9cialis\u00e9e dans le monde de la finance ou int\u00e9ress\u00e9e \u00e0 la bonne marche des affaires du groupe. Il ne r\u00e9colte ainsi qu\u2019un succ\u00e8s limit\u00e9 avec 500 \u00e0 600 likes en moyenne par publications, malgr\u00e9 une communaut\u00e9 de 313\u2019000 followers.<\/p>\n

\"\"<\/h2>\n

D\u00e8s le confinement, sa communication devient plus empathique et bienveillante. Il publie alors des messages francs et authentiques qui lui permettent de glaner soudainement dix fois plus de visibilit\u00e9 qu\u2019\u00e0 l\u2019accoutum\u00e9e. Une judicieuse communication de crise \u00e0 l\u2019attention de ses clients et ses employ\u00e9s avec un objectif unique: informer, rassurer et rassembler.<\/p>\n

\"\"<\/h2>\n

Recommandations pour booster sa visibilit\u00e9<\/h3>\n

\u2013 Les algorithmes de Linkedin ne favorisent pas les partages d\u2019une autre page, encore moins les liens externes (articles journal, blog, etc.);<\/p>\n

\u2013 Privil\u00e9gier des publications natives, \u00e0 savoir r\u00e9diger son propre contenu , augmente les chances d\u2019attirer un maximum de visibilit\u00e9;<\/p>\n

\u2013 Les premi\u00e8res heures sont cruciales, publier de pr\u00e9f\u00e9rence en d\u00e9but de semaine, t\u00f4t le matin ou juste avant la pause de midi.<\/p>\n

Dans le cas de Fr\u00e9d\u00e9ric Oud\u00e9a, il serait m\u00eame judicieux qu\u2019il publie une information qui serait ensuite reprise par la page \u201centreprise\u201d de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale.<\/p>\n

Conclusion<\/h3>\n

Fr\u00e9d\u00e9ric Oud\u00e9a publie beaucoup, le propulsant \u00e0 la 6\u00e8me place du TOP 10 des influenceurs fran\u00e7ais 2019 sur Linkedin, selon le site lesechos.fr. Gr\u00e2ce au pivot op\u00e9r\u00e9 dans sa communication, Fr\u00e9d\u00e9ric Oud\u00e9a se profile dor\u00e9navant comme un leader moderne \u00e0 la communication inspirante et devrait sans doute de gagner encore quelques places dans le classement 2020.<\/p>\n

Avant le COVID :<\/p>\n

    \n
  • Communication indissociable de la Soci\u00e9t\u00e9 g\u00e9n\u00e9rale (\u201cFr\u00e9d\u00e9ric Oud\u00e9a est la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale\u201d)<\/li>\n
  • R\u00e9daction institutionnelle et technique<\/li>\n
  • Image de patron de la finance<\/li>\n<\/ul>\n

    Durant le COVID :<\/p>\n

      \n
    • Communication humaine et inspirante<\/li>\n
    • Dirigeant empathique et accessible<\/li>\n
    • Leadership bienveillant<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      Cette fois-ci, nous vous proposons l\u2019analyse des techniques de Fr\u00e9d\u00e9ric Oud\u00e9a, directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. R\u00e9f\u00e9rencement\u00a0Google Fr\u00e9d\u00e9ric Oud\u00e9a est le Directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, l\u2019une des principales banques fran\u00e7aiseset une des plus anciennes. Elle fait partie des trois piliers de l’industrie bancaire fran\u00e7aise non mutualiste avec le Cr\u00e9dit lyonnais (LCL) et […]<\/p>\n","protected":false},"author":2,"featured_media":32667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,63,11],"tags":[62,64,23,65,12],"class_list":["post-4251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-communication","category-marque-personnelle","tag-ambassadeurs","tag-community-management","tag-conseils","tag-guerilla-marketing","tag-marque-personnelle"],"yoast_head":"\nAnalyse de marque personnelle - Fr\u00e9d\u00e9ric Oud\u00e9a - Ricochets<\/title>\n<meta name=\"description\" content=\"Fr\u00e9d\u00e9ric Oud\u00e9a est le Directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, l\u2019une des principales banques fran\u00e7aises et une des plus anciennes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricochets.ch\/en\/analyse-de-marque-personnelle-frederic-oudea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse de marque personnelle - 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