We provided tailored guidance to different stakeholders (professors, administrative staff, and students) to equip them with the necessary tools to showcase their respective activities. Considering the unique context of academia, our advice extended to other platforms commonly used by researchers.
These remote training sessions were recorded and included in the resources accessible to every new employee joining HEC Lausanne.
The advantage? It encourages every member of the university community to support the faculty's communication efforts, positively contributing to its digital reputation, while minimizing the risk of inappropriate digital behavior.
The choice of ambassadors was made in collaboration with the HEC Lausanne communication department, considering various criteria such as potential, digital maturity, motivation, availability, and position within the school.
Ultimately, the dean of the faculty, the communication officer, and professors specializing in finance, data analysis, and macroeconomics were appointed as ambassadors.
We started by defining the LinkedIn positioning for each ambassador and their preferred topics. Over a period of six months, we assisted them in popularizing their research through dynamic and accessible publications. Campus life stories were also part of the strategy to foster a closer connection with the target audience.
Within six months, HEC Lausanne's employees enhanced their digital platform knowledge, which they continue to leverage for the institution's digital reputation. Professors now confidently share their academic activities, resulting in increased visibility for the faculty.
From Switzerland to Morocco, the United States, England, and across Europe, HEC Lausanne's excellence resonated internationally.
se communications reached new heights in terms of diffusion and interest!
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