We developed a communication guideline for employees, outlining the tone to be used, the types of banner and profile photos to be utilized, establishing a cohesive and consistent visual identity across social media platforms.
Once created, we worked to ensure that employees embraced these guidelines.
During a half-day training session, we raised awareness about best practices on the LinkedIn social network, while also highlighting the risks associated with online reputation crises. The goal was to foster a comfortable communication environment while mitigating reputational risks.
We implemented an employee-ambassador programConcretely, the latter consisted of supporting, for 6 months, 6 employees in their LinkedIn communication. From defining their personal brand strategy, to developing their editorial plan and writing their publications: the idea was to highlight their cutting-edge expertise. To position them as true opinion leaders.
The goal : establish him as an innovation expert in entrepreneurship.
Concretely, we analyzed how he perceives himself and how others perceive him. Based on this groundwork, we developed a robust communication strategy and provided support in its implementation on LinkedIn.
The impact of this support opened unexpected doors for Grégory. In the four months following our collaboration, Grégory was already invited to speak at five conferences, sharing his journey and insights on entrepreneurship in Switzerland. We helped him embrace his new role as a public figure both online and offline. For instance, we created frameworks for several presentations and ensured media coverage for his various projects.
The numbers speak for themselves... The significant improvement in employees' visibility on LinkedIn had a notable ripple effect on the company's visibility. Qualibroker succeeded in humanizing its communication.
You may have seen these ambassadors communicating on LinkedIn – not surprising! The support enabled them to autonomously manage their communication effectively.
Media coverage of Grégory also skyrocketed. He is now regularly approached for media appearances in Swiss Romandy.
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